Hans Anders continues with successful new communication concept

Hans Anders – the optician and audiologist of the Netherlands – is introducing two new heartwarming stories as part of the new communication concept launched last May. The 360-degree campaign revolves around the story of Isa (Hans & Isa), the girl who wears glasses to school for the first time. Once again, real-life, every day moments about hearing and vision are the main focus.


With these new chapters in the campaign, Hans Anders - or simply 'Hans' - once again emphasizes its commitment of over 40 years to making good vision and hearing affordable and accessible for everyone. Through its extensive omnichannel platform, comprising over 400 stores and a strong online presence in the Netherlands and Belgium, Hans Anders is easily accessible to every customer."


The campaign will kick off again in Q2 across all channels. This time, it features the touching story of Isa's grandfather (Hans & Emile) - giving Hans Anders' expertise in audio an extra boost. Grandpa Emile may be old in age, but he's still young at heart and feels that his hearing aid - against his better judgment - doesn't quite suit him yet."

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Later this spring, we'll meet Tess (Hans & Tess), who begins to doubt her bold glasses just before a job interview. Both main characters are ultimately reassured by their surroundings about their choices. And both stories illustrate recognizable situations that underscore why good hearing and vision are important for everyone and should be accessible to all. Just like being heard and seen.


Hans Anders will strenghten its message with 360-degree communication across all offline and online channels, including in stores, through engaging promotions and clear language.

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The brand strategy and communication were developed in collaboration with VENGEAN, the agency responsible for the rebranding of Hans Anders Retail Group to nexeye. Studio Klempo and Amp Amsterdam were engaged for sonic branding, sound design, and production of the radio commercials, while Juul op den Kampe from Pink Rabbit productions directed both the initial and the two new TV commercials, as well as online/social videos with her characteristic, documentary-style approach. Ron Gessel was present on set as the photographer.


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