Hans Anders

Established in 1982 in Rotterdam, the Netherlands Hans Anders leads the market in value for money eyecare and hearing aids with extensive service and quality across the board. Hans Anders quickly grew to 402 exemplary optical retail stores across the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable, offering value for money glasses, contact lenses and hearing aids for the best price in the market at any time. Hans Anders is the most well-known optical retail brand and market leader in volume; selling 1 out of 3 glasses in the market. Hans Anders has also consistently developed its omnichannel strategy for several years, winning prestigious awards the Shopping Award and the DDMA Award for best e-mail campaign. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

Subscribe to updates

News releases

- August 3, 2026
- Hans Anders
Hans Anders launches new TV campaign featuring Lee Towers

Hans Anders is launching a new national campaign together with creative agency Vengean, starring Dutch music legend Lee Towers and his granddaughter Liesje.
- June 15, 2026
- Direkt Optik
nexeye publishes Sustainability Ambition Report 2025

nexeye has published its Sustainability Ambition Report 2025, outlining progress across environmental, social and governance (ESG) priorities.
- October 13, 2025
- eyes + more
Hans Anders and eyes + more join the Belgian Diversity Charter

Nexeye heeft zich aangesloten bij het Belgian Diversity Charter en bevestigt daarmee haar blijvende inzet voor diversiteit, gelijkheid en inclusie binnen optiekketens Hans Anders en eyes + more in ...
- September 8, 2025
- Hans Anders
Structural coverage for children’s glasses may be on the horizon, but help is needed now

Hans Anders and Kinderhulp help 250 children in poverty with free glasses, making eye care more accessible.
- July 1, 2025
- Hans Anders
Easy Wear Luna Daily Lens recognized Best Buy by Testaankoop in Belgium

Easy Wear Luna daily lens named Best Buy by Testaankoop: affordable, comfortable, highly oxygen-permeable, and sustainably packaged.
- May 6, 2025
- Direkt Optik
nexeye welcomes Mary Doumtsi as new Chief Customer Officer

With the appointment of Mary Doumtsi as CCO, nexeye reinforces its focus on innovation, customer centricity and growth in the optical and hearing care markets.