Direkt Optik

Established in 1992 in Göteborg, Sweden Direkt Optik has steadily grown across the Swedish market with 34 stores across the country today. The optical retail chain offers a broad collection of eyewear. This varies from inhouse designed private label frames to the latest fashion collections from premium eyewear brands, such as Tommy Hilfiger, Lacoste, Ray-Ban, Vogue, Lozza, Timberland, Ted Baker and many more. All eyewear is very competitively priced, making Direkt Optik distinctive in the market. Direkt Optik is known in Sweden for its unique and permanent 3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores.

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News releases

- October 7, 2024
- Direkt Optik
Direkt Optik Joins the Diversity Charter in Sweden

Direkt Optik joins Sweden's Diversity Charter, reinforces Nexeye's commitment to diversity and inclusion in the workplace.
- April 25, 2024
- Direkt Optik
nexeye to be Acquired by KKR from 3i, Accelerating its Strategic Growth Ambitions

nexeye today announced that a definitive agreement has been signed whereby investment funds and accounts managed by KKR agreed to acquire the Company from investment firm 3i Group plc.
- March 28, 2024
- Direkt Optik
New App "Show Don't Tell" Increases Customer Satisfaction in nexeye’s Optician Stores

By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance
- October 23, 2023
- Direkt Optik
“Glasses made from recycled materials are even more beautiful”

Nexeye introduces Ciircle, a collection of recycled frames made from old glasses and production waste now available at Hans Anders, Direkt Optik and eyes + more.
- May 18, 2023
- Direkt Optik
Sustainability journey and ambition - 2022

Discover nexeye's sustainability journey & ambitions in our2022 ESG report. See how we strive to make a lasting difference for stakeholders & the planet.
- April 13, 2023
- Direkt Optik
Liemarvin Bonevacia: one step closer to Paris with DRIIVE

Nexeye, parent company of optics chains Hans Anders, eyes + more en Direkt Optik, has announced it will support professional athlete Liemarvin Bonevacia towards and during the 2024 Olympic Games in...