Established in 1992 in Göteborg, Sweden
Direkt Optik has steadily grown across the Swedish market with 36 stores across the country today.
The optical retail chain offers a broad collection of eyewear. This varies from inhouse designed private label frames to the latest fashion collections from premium eyewear brands, such as Tommy Hilfiger, Lacoste, Ray-Ban, Vogue, Lozza, Timberland, Ted Baker and many more. All eyewear is very competitively priced, making Direkt Optik distinctive in the market.
Direkt Optik is known in Sweden for its unique and permanent 3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores.
Nexeye introduces Ciircle, a collection of recycled frames made from old glasses and production waste now available at Hans Anders, Direkt Optik and eyes + more.
Discover nexeye's sustainability journey & ambitions in our2022 ESG report. See how we strive to make a lasting difference for stakeholders & the planet.
Nexeye, parent company of optics chains Hans Anders, eyes + more en Direkt Optik, has announced it will support professional athlete Liemarvin Bonevacia towards and during the 2024 Olympic Games in...
Optics retailplatform nexeye is happy to announce the appointment of Laurens Mauquoi as Chief Digital Officer (CDO). In his global role Mauquoi is responsible continuing nexeye’s leading digital po...
Golden girl Lorena Wiebes races with DRIIVE PRO Race this season, glasses from the unique collection of sports glasses developed by Team DSM together with optics platform nexeye.
'Hans Anders Retail Group’ is renamed and continues focus on international growth. As of tomorrow, the company behind the optician chains Hans Anders, eyes + more and Direkt Optik will be called 'n...
