Expansie

Expansion is at the heart of Nexeye’s strategy. With strong brands and a scalable formula, we are steadily growing our footprint across Europe. Our ambition is clear: to reach 1,000 stores in the coming years, supported by a pace of one to two new store openings every week. Here you’ll find updates on new openings, market entries and key expansion milestones.

Subscribe to updates

News releases

- November 12, 2026
- Expansie
eyes + more celebrates 350th European store opening and announces growth plans in 2027

eyes + more opens its 350th European store in Waidhofen and plans more than 75 new stores in 2027, with Poland becoming its sixth market.
- November 10, 2026
- Expansie
Emilia de Poret new brand ambassador of eyes + more in Sweden

eyes + more welcomes Emilia de Poret as its new brand ambassador in Sweden, bringing fashion, quality and affordable eyewear together.
- June 8, 2026
- Expansie
nexeye appoints Theo Willemse as Chief Retail Officer

With the appointment of Theo Willemse as Chief Retail Officer, nexeye is strengthening its retail organization and committing to ambitious growth of its optical store network across Europe.
- May 29, 2026
- Expansie
Nexeye accelerates European growth and opens 750th store

Nexeye continues to grow strongly in Europe and opens its 750th store in Gothenburg, Sweden. With this milestone, the optical group underscores its robust international expansion. Nexeye aims to gr...