„Seeing well, looking great“

eyes + more sets new standard by offering thinner lenses at no extra cost

Hamburg, 20. April 2026 - From today onwards, all new glasses purchased at eyes + more will come fitted with 1.6 refractive index lenses as standard, making them thinner, lighter, stronger and more attractive. Eyes + more is the first optical chain in Europe to offer these lenses as standard, at no extra cost. This challenges the long-standing industry practice of charging extra for thinner lenses and sets a new standard for the industry.

Campaign shoot featuring Sylvie Meis 2026 1a

Breaking with industry pricing practices

In most optical stores, glasses come with 1.5 index lenses as standard. Those who need or prefer thinner, more lightweight lenses — typically those with higher prescriptions — are usually required to pay a significant surcharge for 1.6 index lenses or higher. Eyes + More is breaking with this convention. From now on, every customer will receive 1.6 index lenses (or a higher index, depending on their prescription) as part of the fixed, transparent price. This upgrade means that every customer will benefit from glasses with a minimum index of 1.6 at no extra charge.

„Glasses are no longer just a medical device; they are a key part of personality and style. Customers want to see well and look great. By offering thinner, lighter and more aesthetically pleasing lenses as our new standard, we deliver on both fronts without asking customers to pay more. This is how we make our promise, 'Seeing Well, Looking Great', a reality for everyone. Björn Wecker, Managing Director eyes + more DACH

A strategic step in driving growth

Eyes + More is one of Europe’s fastest-growing optical retailers. The introduction of 1.6 index lenses as standard is a logical next step in this growth strategy, as it enables the company to continuously improve product quality while maintaining fully transparent, all-inclusive pricing. This approach will support the company’s rapid expansion across Europe, including the opening of 75 new stores this year, as well as its ambition to grow to 1,000 stores in the long term.

Digital advertisement featuring Sylvie Meis in German

About eyes + more/ nexeye

Eyes + more is one of Europe’s fastest-growing optical retailers, offering fashion-driven eyewear with transparent all-in pricing and a strong focus on customer experience. With over 300 stores, the brand combines distinctive in-house collections with the latest styles from leading designer brands, making fashionable eyewear accessible to a broad audience. Driven by an ambitious growth strategy to scale towards 1,000 stores, eyes + more plans to open around 75 new stores this year, equivalent to one to two openings per week, primarily in Germany, Austria and Sweden.

Eyes + more is part of nexeye, a Netherlands-based value-for-money optical retail group that also includes Hans Anders and Direkt Optik. The omnichannel group operates more than 740 stores andstores and several webshops and employs over 3,500 people in the Netherlands, Belgium, Germany, Austria and Sweden.