Sponsoring & partnership

News releases

• • March 14, 2024
  • eyes + more

  Jana Ina and Giovanni Zarrella are launching their first joint eyewear collection with eyes + more

  Jana Ina and Giovanni Zarrella's new eyewear collection, available from April 9th, captures their unique style and features designs inspired by their Brazilian and Italian roots.

• • September 11, 2023
  • eyes + more

  eyes + more adds top fashion designer brands to its offering

  International optical retail chain eyes + more adds top fashion designer brands for fixed, transparant prices to its offering in all stores.

• • April 13, 2023
  • Direkt Optik

  Liemarvin Bonevacia: one step closer to Paris with DRIIVE

  Nexeye, parent company of optics chains Hans Anders, eyes + more en Direkt Optik, has announced it will support professional athlete Liemarvin Bonevacia towards and during the 2024 Olympic Games in...

• • September 4, 2022
  • Direkt Optik

  Victory for Lorena Wiebes with DRIIVE sports glasses

  Golden girl Lorena Wiebes races with DRIIVE PRO Race this season, glasses from the unique collection of sports glasses developed by Team DSM together with optics platform nexeye.

• • April 14, 2022
  • Direkt Optik

  Cycling and sports influencers test innovative sports glasses from Hans Anders and Team DSM

  18 cycling influencers were given an exclusive sneak preview of the new and innovative DRIIVE racing glasses, developed by Team DSM and Hans Anders. They were challenged to test the latest sports g...

• • April 7, 2022
  • Direkt Optik

  Collaboration between Team DSM and Hans Anders Retail Group on product innovation

  The Hans Anders Retail Group (with its optician shop chains Hans Anders, eyes + more and Direkt Optik) introduces together with World Tour cycling Team DSM the eyewear brand DRIIVE. The brand focus...

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