New Hans Anders store in Soest

On Saturday 25 September, Hans Anders officially opens the doors of a brand-new store in Soest. The new store is located at Van Weedestraat 70a, a few doors away from the old store. With a larger store surface, an expanded offering of frames and brands, two eye measurement rooms with professional equipment and a brand-new interior, the store team is looking forward to provide even more Soest residents with beautiful, affordable glasses, sunglasses or contactlenses.

CEO Bart van den Nieuwenhof has been a Soest resident for 20 years and is extremely proud of the new store. “Before joining Hans Anders three years ago, the store in Soest was my very first acquaintance with the firm. What I found was an outdated store, but with committed colleagues and many loyal customers. At Hans Anders, we innovate continuously and always think in terms of opportunities. We are true retail entrepreneurs with a commitment to our customers and our people. And as a Soest resident myself, I saw great opportunity for the store in our city. With this new store, we can now truly demonstrate what Hans Anders represents.”

Bart invites his fellow Soest residents to come visit the new store. “I still hear stories from spectacle wearers in the neighbourhood who think Hans Anders is primarily cheap. They are completely unaware of the quality on offer here. Our opticians are properly trained professionals. We offer glasses from top-notch suppliers and sell the latest frame collections by famous, premium brands as well as our own brands. With our up-to-date store in Soest, there is no reason left to pay more for new glasses somewhere else”, he smiles.

Bart van den Nieuwenhof, CEO van de Hans Anders Retail Group

In addition to upgrading the store, the team in Soest has been renewed as well. Store manager Annemarie Hopman- ter Reehorst and her colleague are both certified opticians, specialised in checking and adjusting lenses. The optician chain intends to expand its services soon, by adding a certified hearing care professional to the team.

The store will be officially opened on Saturday 25 September with a festive promotion: 50% off on all complete glasses and three glasses for the price of 1. The promotion ends on 9 October. Hans Anders expects a crowd, so it is recommended to make an eye measurement appointment in advance at hansanders.nl. The store is open from Tuesdays through Fridays between 9:00 AM and 6:00 PM and on Saturdays from 9:30 AM to 5:00 PM.