Established in 1982 in Rotterdam, the Netherlands Hans Anders leads the market in value for money eyecare and hearing aids with extensive service and quality across the board. Hans Anders quickly grew to 407 exemplary optical retail stores across the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable, offering value for money glasses, contact lenses and hearing aids for the best price in the market at any time. Hans Anders is the most well-known optical retail brand and market leader in volume; selling 1 out of 3 glasses in the market. Hans Anders has also consistently developed its omnichannel strategy for several years, winning prestigious awards the Shopping Award and the DDMA Award for best e-mail campaign. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.