Hans Anders

Established in 1982 in Rotterdam, the Netherlands Hans Anders leads the market in value for money eyecare and hearing aids with extensive service and quality across the board. Hans Anders quickly grew to 402 exemplary optical retail stores across the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable, offering value for money glasses, contact lenses and hearing aids for the best price in the market at any time. Hans Anders is the most well-known optical retail brand and market leader in volume; selling 1 out of 3 glasses in the market. Hans Anders has also consistently developed its omnichannel strategy for several years, winning prestigious awards the Shopping Award and the DDMA Award for best e-mail campaign. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

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News releases

- May 6, 2025
- Direkt Optik
nexeye welcomes Mary Doumtsi as new Chief Customer Officer

With the appointment of Mary Doumtsi as CCO, nexeye reinforces its focus on innovation, customer centricity and growth in the optical and hearing care markets.
- October 1, 2024
- Hans Anders
Nexeye / Hans Anders welcomes new Sales Director and Group Real Estate Director

Nexeye welcomes Eddo Arnold as Sales Director and Roy Reubsaet as Group Real Estate Director to drive the growth and development of their brands.
- April 25, 2024
- Direkt Optik
nexeye to be Acquired by KKR from 3i, Accelerating its Strategic Growth Ambitions

nexeye today announced that a definitive agreement has been signed whereby investment funds and accounts managed by KKR agreed to acquire the Company from investment firm 3i Group plc.
- March 28, 2024
- Direkt Optik
New App "Show Don't Tell" Increases Customer Satisfaction in nexeye’s Optician Stores

By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance
- March 4, 2024
- Hans Anders
Hans Anders continues with successful new communication concept

Hans Anders introduces two new heartwarming stories as part of their successful communication concept, emphasizing their commitment to affordable vision and hearing for everyone.
- March 1, 2024
- Hans Anders
Hans Anders launches campaign to donate old hearing aids on World Hearing Day

Hans Anders and Starkey Hearing Foundation partners to promote accessible hearing care and encourage donation of old hearing aids.