Eye & hearing care
News releases
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Hans Anders launches new media campaign based on a historic promise
Optician and hearing care chain Hans Anders will be launching a new campaign in May based on a winning slogan from the past. In this, the optical chain is going back to its roots and its brand them...
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Collaboration between Team DSM and Hans Anders Retail Group on product innovation
The Hans Anders Retail Group (with its optician shop chains Hans Anders, eyes + more and Direkt Optik) introduces together with World Tour cycling Team DSM the eyewear brand DRIIVE. The brand focus...
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Hans Anders and PTTRNS.ai introduce online eyewear recommender with artificial intelligence
Hans Anders and PTTRNS.ai introduce a new online application in the optics market that uses a self-learning algorithm to give personal online eyewear advice based on a facial characteristics analy...
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New Hans Anders commercial focuses on the appointment with the optician.
Hans Anders is launching a new TV commercial next Monday (21 June 2021). In the commercial, the main character Loes, played by Plien van Bennekom, has an appointment with her optician Hans. After a...
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New: Faster self-tinting lenses
Hans Anders introduced the latest generation of self-tinting lenses that adjust faster to changing light conditions.