Established in 1992 in Göteborg, Sweden Direkt Optik has steadily grown across the Swedish market with 34 stores across the country today. The optical retail chain offers a broad collection of eyewear. This varies from inhouse designed private label frames to the latest fashion collections from premium eyewear brands, such as Tommy Hilfiger, Lacoste, Ray-Ban, Vogue, Lozza, Timberland, Ted Baker and many more. All eyewear is very competitively priced, making Direkt Optik distinctive in the market. Direkt Optik is known in Sweden for its unique and permanent 3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores.
With the appointment of Mary Doumtsi as CCO, nexeye reinforces its focus on innovation, customer centricity and growth in the optical and hearing care markets.
nexeye today announced that a definitive agreement has been signed whereby investment funds and accounts managed by KKR agreed to acquire the Company from investment firm 3i Group plc.
By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance
Nexeye introduces Ciircle, a collection of recycled frames made from old glasses and production waste now available at Hans Anders, Direkt Optik and eyes + more.
Discover nexeye's sustainability journey & ambitions in our2022 ESG report. See how we strive to make a lasting difference for stakeholders & the planet.