Linz, 11 December 2025 – eyes + more, one of the fastest-growing optical retail chains in Europe, has opened a new store in LentiaCity, Linz. The store in the Urfahr district officially opened today, Thursday 11 December. With stylish, high-quality eyewear at a transparent fixed price, eyes + more brings a new shopping experience to the heart of the city. At the same time, the company celebrates a major milestone: the opening in Linz marks its 300th store worldwide.
LentiaCity is located in the heart of Linz’s Urfahr district. Nestled between the Danube River, Pöstlingberg and the university, the area offers a perfect mix of urban life, education, leisure and nature. LentiaCity itself is a central meeting point for shopping, dining and social life – the ideal location for a fashionable eyewear brand.
“At eyes + more, customers know exactly what their glasses will cost from the start. No hidden fees, no surprises – just fair prices. We make high-quality eyewear accessible to everyone,” says Luzia Ludwig, Head of Expansion at eyes + more Austria. “Our transparent fixed-price concept and our wide selection of fashionable, high-quality glasses clearly set us apart from traditional opticians. We are proud to bring our innovative concept to Linz-Urfahr. The days of overpriced glasses and hidden costs are over. This is the new standard for Linz Lentia.”
Covering around 93 square meters, the new store not only offers a modern sales area and a dedicated eye-testing room, but also a unique shopping experience in a warm and welcoming atmosphere. The store design, featuring wood elements in a stylish, contemporary look, creates a genuine feel-good environment.
Whether single-vision, varifocal, reading or sunglasses – eyes + more brings an exclusive selection to LentiaCity: from monthly changing fashion collections to popular brands such as Tommy Hilfiger, Ray-Ban and – new to the assortment – Armani Exchange.
“Affordable prices and high quality do not have to be a contradiction – at eyes + more, they go hand in hand. We not only offer high-quality glasses but also personal, down-to-earth advice from qualified specialists and opticians,” says the store management team.
The opening in Linz’s LentiaCity is part of an international expansion strategy. With now 300 stores worldwide, eyes + more shows that the company is not only growing but also successfully establishing its concept across Europe.
While many retailers are closing physical stores, eyes + more is consciously investing in expanding its store network. The company operates stores in Germany, Austria, Belgium, the Netherlands and Sweden, with the goal of growing to around 500 stores in Europe in the coming years. Austria, too, will see significant growth: around 30 new stores are planned to open in the coming years.
In parallel, the company continues to grow as an employer. Whether career changers or trained opticians – eyes + more offers diverse career opportunities in a dynamic environment.
To celebrate the grand opening, eyes + more is offering an exclusive promotion in LentiaCity: starting from the first pair of glasses, customers benefit from attractive bundle offers – perfect for themselves or to share with others.
A free eye test or consultation appointment can easily be booked online at: www.eyesandmore.at/termin-vereinbaren/sehtest/
For more information, visit www.eyesandmore.at or follow us on social media. The team looks forward to welcoming all visitors!
