eyes + more, the fastest-growing optical retail chain in Germany, announces the opening of a new store in Eberswalde. The branch in Rathauspassage will officially open on Thursday, November 13. With stylish, high-quality glasses at a transparent fixed price, eyes + more brings a new shopping experience to the heart of the city.
In Eberswalde, tradition and progress blend harmoniously. The city breathes history and at the same time pulses with modern ideas, sustainability, and a contemporary lifestyle—an ideal place for a brand like eyes + more, which combines fashion, quality, and transparency.
At eyes + more, customers know from the start what their glasses will cost—no hidden fees, no surprises, just fair prices. We make high-quality glasses accessible to everyone. Our transparent fixed price concept and a wide selection of fashionable, high-quality glasses clearly set us apart from traditional optical stores. We are proud to bring our innovative concept to Eberswalde. The days of overpriced glasses and hidden costs are over—this is the new standard in Eberswalde and the surrounding area.Martin Peiffer, Head of Expansion at eyes + more
Covering around 79 square meters, the new store offers not only a modern sales area and a dedicated room for eye tests, but also a special shopping experience in a pleasant atmosphere. The store design, featuring wood elements in a warm, modern look, creates a truly welcoming ambiance.
Whether single vision, progressive, reading, or sunglasses, eyes + more brings an exclusive range to Eberswalde: from monthly changing fashion collections and collaborations with prominent brand ambassadors Jana Ina and Giovanni Zarrella to a special sports eyewear collection in partnership with the professional cycling team Picnic PostNL. There is also a wide selection of popular brands such as Tommy Hilfiger, Ray-Ban, and—brand new—Armani Exchange.
Affordable prices and high quality do not have to be a contradiction—at eyes + more, they go hand in hand. Our company was recently recognized again by TÜV for price, quality, and customer service. We offer not only high-quality glasses, but also personal, eye-level advice—from qualified team members, including a certified master optician and experienced consulting professionals.the local store management.
eyes + more is not only expanding its store network—with 150 new locations in Germany alone over the next four years—but is also growing as a team. Whether you are a career changer or an optical professional, eyes + more offers diverse career opportunities in a dynamic environment with room for personal development.
We are proud to create a work environment that values diversity and fosters individual growth. We are constantly looking for dedicated individuals who want to become part of our team. I look forward to seeing the team in Eberswalde grow.Martin Peiffer, Head of Expansion at eyes + more
For the grand opening, eyes + more is offering an exclusive deal in Eberswalde: Customers benefit from just one pair of glasses—and even more from attractive bundle offers, whether for themselves or to share with others.
The official opening will take place on Thursday, November 13, 2025. eyes + more warmly invites the people of Eberswalde and the surrounding area to discover the new eyewear experience. A free eye test or consultation appointment can be conveniently booked online in advance at https://www.eyesandmore.de/termin-vereinbaren/
Contact details
-
Download vCard
- Rian van Koulil
- Director Brands & Corporate Communications
- rian.van.koulil@nexeye.com
- +31 6 126 838 24
Related topics
Related news
eyes + more opens new eyewear store in Wiener Neustadt
New eyes + more store in Wiener Neustadt: fashion eyewear, fixed prices, brands like Ray-Ban & Armani Exchange, free eye test, and great opening offers!
Hans Anders and eyes + more join the Belgian Diversity Charter
Nexeye heeft zich aangesloten bij het Belgian Diversity Charter en bevestigt daarmee haar blijvende inzet voor diversiteit, gelijkheid en inclusie binnen optiekketens Hans Anders en eyes + more in ...
eyes + more appoints Luzia Ludwig as Head of Expansion Austria
New Head of Expansion Austria at eyes + more: Luzia Ludwig leads the ambitious expansion of stores in Austria with a focus on strong growth.
Optical chain eyes + more to quadruple number of stores in Austria
The reopening of the newly redesigned store at Westfield Donau Zentrum in Vienna on September 10 marks the beginning of eyes + more’s growth strategy. In the coming years, the number of stores in A...