eyes + more, one of the fastest-growing optical chains in Europe, announces the opening of a new store in Wiener Neustadt. The branch in Fischapark will officially open on Thursday, November 13. With stylish, high-quality glasses at a transparent fixed price, eyes + more brings a new shopping experience to the shopping center.
Wiener Neustadt combines history, high-tech, and green spaces within short distances – from research campus and casemates to parks and cycle paths. In Fischapark, a regional magnet with high customer traffic, eyes + more meets its style-conscious audience. Here, urban lifestyle, high-quality fashion eyewear, and a transparent fixed price concept come together for a straightforward shopping experience.
At eyes + more, customers know from the very beginning what their glasses will cost. No hidden fees, no surprises, just fair prices. We make high-quality eyewear accessible to everyone. Our transparent fixed price concept and a wide selection of fashionable, high-quality glasses clearly set us apart from traditional optical retailers. We are proud to bring our innovative concept to Wiener Neustadt. The days of overpriced glasses and hidden costs are over. This is the new standard in the second largest city in Lower Austria.Luzia Ludwig, Head of Expansion at eyes + more Austria
Covering around 110 square meters, the new store offers not only a modern sales area and a dedicated room for eye tests, but also a special shopping experience in a pleasant atmosphere. The store design, featuring wood elements in a warm, modern look, creates a truly welcoming environment.
Whether single vision, progressive, reading, or sunglasses, eyes + more brings an exclusive range to the southeast of Lower Austria: from monthly changing fashion collections to popular brands like Tommy Hilfiger, Ray-Ban, and – brand new – Armani Exchange.
Affordable prices and high quality do not have to be a contradiction – at eyes + more, they go hand in hand. We offer not only high-quality glasses, but also personal advice at eye level from qualified specialists and opticians.Store management on site
The opening in Fischapark in Wiener Neustadt is part of an international expansion strategy. While many retailers are closing brick-and-mortar stores, eyes + more is deliberately focusing on expanding its store network. The company now operates around 300 stores in Germany, Austria, Belgium, the Netherlands, and Sweden, with the goal of growing to around 500 stores in Europe in the coming years. The network is also being significantly expanded in Austria: In the coming years, we plan to open around 30 new stores.
At the same time, the company is growing as an employer. Whether you are a career changer or an experienced optician – eyes + more offers diverse career opportunities in a dynamic environment.
For the grand opening, eyes + more is offering an exclusive deal at Fischapark: Starting with just one pair of glasses, customers can benefit from attractive bundle offers, whether for themselves or to share with others.
The official opening will take place on Thursday, November 13, 2025. eyes + more warmly invites people in Wiener Neustadt and the surrounding area to discover the new eyewear experience. A free eye test or consultation appointment can be conveniently booked online in advance at https://www.eyesandmore.at/termin-vereinbaren/sehtest/
Contact details
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- Rian van Koulil
- Director Brands & Corporate Communications
- rian.van.koulil@nexeye.com
- +31 6 126 838 24
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