Hans Anders and eyes + more join the Belgian Diversity Charter

Optical retailer nexeye strengthens its European commitment to diversity and inclusion

Nexeye, the parent company of optical brands Hans Anders and eyes + more, officially joined the Belgian Diversity Charter in early October. This makes the optical group one of the first companies in Belgium to actively commit to the initiative. The signing marks a new step in nexeye’s international commitment to diversity, equality and inclusion, following earlier endorsements of the Diversity Charters in Germany, Austria and Sweden.

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Embedding inclusion within the organization

The Belgian Diversity Charter is part of a European network of national charters that unite organizations in their commitment to inclusive workplaces. It provides a practical framework for concrete actions, knowledge sharing, and collaboration to embed diversity sustainably within companies.

“Diversity is part of our organization’s DNA,” says Graziella Cali, HR Director Belgium at nexeye. “Our stores and teams reflect the society we operate in, from Belgium’s linguistic diversity to the many cultures, ages and backgrounds that together form our strength. By signing the Belgian Diversity Charter, we reaffirm our ambition to create a workplace where every colleague and customer feels welcome, valued and heard.”

 

Learning and inspiring together

During the official kick-off of the Belgian Diversity Charter on September 26 in Mechelen, a diverse group of signatories, partners and ambassadors came together to exchange experiences and gain inspiration. Nexeye participated on behalf of its Belgian brands Hans Anders and eyes + more, alongside organizations such as Carrefour, Sodexo, Inditex and the Institute for the Equality of Women and Men.

“We are proud to be part of the first group of companies in Belgium to make this commitment,” continues Graziella Cali. “We are already doing a lot in the field of diversity and inclusion, but we want to make our efforts even more visible and continue to challenge ourselves in areas we know less well. With enthusiasm, we will keep building an inclusive future in the coming years – together with our colleagues in all the countries where we operate.”

 

A European ambition

Nexeye operates in the Netherlands, Belgium, Germany, Austria and Sweden and is developing an overarching strategy for diversity, equality, and inclusion (DE&I). While respecting the uniqueness of each country, the company connects all its teams through shared values such as fairness, openness, and togetherness. The signing of the Belgian Diversity Charter marks a new step in this European approach and reinforces nexeye’s belief that diversity drives innovation, customer focus and sustainable growth.

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About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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