eyes + more appoints Luzia Ludwig as Head of Expansion Austria

Vienna, 3 October 2025 – The optical retail chain eyes + more has appointed Luzia Ludwig as the new Head of Expansion Austria. With this decision, the company underlines its ambitious expansion plans in the Austrian market: within the next three years, the number of stores is set to increase from the current 11 to a total of 40 locations.

Luzia Ludwig has extensive experience in management consulting as well as in retail optics. Her international career, including positions in Dublin, Vienna, and Utrecht, brings valuable expertise to the further expansion of the brand. In her new role, she is responsible for identifying and realizing new locations, strategically developing the existing store network, and overseeing all expansion activities in Austria.

The expansion in Austria is part of eyes + more’s Europe-wide growth strategy. In September, the company opened its modernized store in Vienna’s Westfield Donau Zentrum, perfectly timed with the celebration of its tenth anniversary in the Austrian market.

eyes + more currently operates over 290 stores in Germany, Austria, Belgium, the Netherlands, and Sweden. The goal is to expand the store network to 500 locations across Europe.

Press photos of the recently reopened eyes + more store in Donau Zentrum, Vienna.

About eyes + more: eyes + more is a label of nexeye and operates more than 290 stores in five European countries. With a clear focus on fashion, transparency, and growth the chain aims to reach 500 stores in the near future, thereby confirming its position as an innovative player in the European optics industry.

eyes + more stands out in a highly competitive market by combining fashionable collections, transparency, and comprehensive service. Customers can choose from a wide range of frames – from in-house designs to well-known brands – at fixed all-inclusive prices. This means there are no unpleasant surprises at the checkout.