Optical chain eyes + more to quadruple number of stores in Austria
Renovated store in Westfield Donau Zentrum Vienna marks the start of ambitious expansion
Vienna, 5 September 2025 – eyes + more, part of the European optical platform nexeye, announces a major expansion in Austria. The number of stores will grow from 11 to 40 over the next three years. The festive reopening of the store in Westfield Donau Center in Vienna on 10 September marks the beginning of this growth strategy and coincides with the 10-year anniversary of eyes + more in Austria.
Physical growth in a shrinking market
The expansion in Austria is part of a broader growth strategy. While many retailers are closing stores, eyes + more is deliberately increasing its physical presence in city centres and shopping malls. This strategy is paying off: eyes + more has been one of the fastest-growing optical retailers in Europe over the past five years. The chain now operates over 290 stores in Germany, Austria, Belgium, the Netherlands and Sweden. The goal is to grow to 500 stores across Europe in the coming years.
Blueprint for growth
The renovated store in Westfield Donau Center serves as a model for future openings and relocations. In a market already rich in optical retailers, eyes + more successfully stands out with its unique all-inclusive offer, fashionable collections of in-house designs and branded frames and high-quality service
The expansion also brings new opportunities in the job market. Eyes + more plans to recruit dozens of new employees in the coming years, significantly expanding its team in Austria.
Quotes
Björn Wecker, Managing Director DACH:“Ten years after opening our first store in Austria, we’re now taking a major step forward. With the renovated store in Vienna, we show our belief in physical retail and in the strength of our concept: making stylish eyewear accessible to everyone – in Austria and beyond.”
Margot Schmid, Head of Retail Austria: “The relocation within Donau Zentrum is the starting signal for our growth to 40 stores. This year, we’ll open three more locations: in Wiener Neustadt, Wien Auhof Center and Linz Lentia. In 2026, we’ll expand further across the country.”
Martin Peiffer, Head of Expansion:“We deliberately choose locations with high foot traffic and visibility. Austria is an ideal market for us: affluent, open to new retail concepts and perfectly aligned with our mission.”
For more information, visit www.eyesandmore.at or follow us on our social media channels. The team looks forward to welcoming all visitors.
About eyes + more: Eyes + more is part of nexeye and operates over 290 stores in five European countries. With a clear focus on accessibility and growth, the chain aims to reach 500 stores in the near future, confirming its position as an innovative player in the European optical industry.
Eyes + more stands out in a competitive market through a combination of fashionable collections, transparent pricing, and comprehensive service. Customers choose from a wide range of frames – from in-house designs to well-known brands – at fixed, all-inclusive prices. That means no unpleasant surprises at checkout.
JPG
jpg
jpg
png
Spokespersons:
Martin Peiffer
Head of Expansion
E: martin.peiffer@eyesandmore.com
M: +49 172 270 2663
Rian van Koulil
Director Corporate Communications, HQ The Netherlands
eyes + more appoints Nina Wyholt Gradin as Head of Expansion Sweden and strengthens its presence in the Swedish market through new stores and a growing retail network.
Right in the heart of Tübingen's old town, eyes + more, Germany’s fastest-growing optical retail chain, will open a new store at Kirchgasse 2 on July 3. The grand opening will be celebrated with sp...
Eyes + more strengthens its leadership: Björn Wecker starts at the company to drive expansion as new Managing Director Retail for Germany and Austria starting July 2025.
