eyes + more opens new eyewear store in Gera

Gera, August 22, 2025 – eyes + more, the fastest-growing optical retail chain in Germany, announces the opening of a new store in Gera. The new location in the Gera Arcaden will officially open on Thursday, August 28. With stylish, high-quality glasses at transparent fixed prices, eyes + more brings a new shopping experience to the heart of the city.

As the third-largest city in Thuringia, Gera impresses with its historic city center and well-developed infrastructure. For people who value quality and personal service, Gera offers ideal conditions – and its lively downtown also creates attractive opportunities for retail. This makes Gera the perfect location for a modern, fashion-conscious eyewear brand like eyes + more.

“At eyes + more, customers know the price of their glasses right from the start – no hidden fees, no surprises, just fair prices. We make high-quality eyewear accessible to everyone,” says Martin Peiffer, Head of Expansion at eyes + more. “Our transparent fixed-price concept and wide selection of fashionable, high-quality glasses set us apart from traditional opticians. We are proud to bring our innovative concept to Gera. The days of overpriced glasses and hidden costs are over – this is the new standard in Gera and beyond.”

An unforgettable shopping experience

Covering around 65 square meters, the new store not only offers a modern sales floor and a dedicated room for eye tests, but also a special shopping experience in a welcoming atmosphere. The store design, featuring wood elements in a warm, modern look, creates a true feel-good ambiance.

Whether single-vision, progressive, reading, or sunglasses – eyes + more brings an exclusive collection to Gera: from monthly changing fashion collections and the collaboration with brand ambassadors Jana Ina and Giovanni Zarrella, to a special sports eyewear collection in partnership with the professional cycling team Picnic PostNL. In addition, customers will find a wide selection of popular brands such as Tommy Hilfiger, Ray-Ban, and – brand new – Armani Exchange.

“Affordable prices and high quality don’t have to be a contradiction – at eyes + more, they go hand in hand. Just recently, our company was once again certified by TÜV for price, quality, and customer service. We not only provide high-quality eyewear, but also personal consultations at eye level – from qualified team members, including a certified master optician and experienced advisors,” says the local store management.

eyes + more: a rapidly growing employer

eyes + more is not only expanding its store network – with 150 new locations planned in Germany alone over the next four years – but also continues to grow as a team. Whether career changers or trained opticians, eyes + more offers diverse career opportunities in a dynamic environment with room for personal growth.

“We are proud to create a working environment that values diversity and fosters individual development. We are always looking for passionate people who want to become part of our team. I look forward to seeing the team in Gera grow,” adds Peiffer.

Exclusive opening offer

To mark the opening, eyes + more in Gera is offering a special promotion: customers benefit starting from just one pair of glasses – and even more with attractive bundle offers, whether for themselves or to share with others.

The official opening will take place on Thursday, August 28, 2025. eyes + more warmly invites the people of Gera and the surrounding region to discover this new eyewear experience. Appointments for a free eye test or consultation can be conveniently booked in advance online at: https://www.eyesandmore.de/termin-vereinbaren/

More information can be found at www.eyesandmore.de or on our social media channels. The team looks forward to welcoming all visitors!