Weimar, 8 August 2025 – eyes + more, Germany’s fastest-growing optical retail chain, announces the opening of a new store in Weimar. The store at Schillerstraße 20 will officially open on Thursday, 14 August. With stylish, high-quality eyewear at a transparent fixed price, eyes + more is bringing a new shopping experience to the heart of the city.
Weimar stands for cultural richness, a creative scene, and stylish design. Shaped by the Bauhaus tradition and a vibrant arts and culture scene, the city offers an ideal environment for the modern concept of eyes + more. As a UNESCO World Heritage Site, Weimar also attracts numerous visitors every year – an inspiring setting for an innovative brand like eyes + more.
At eyes + more, customers know from the very beginning exactly how much their glasses will cost – no hidden fees, no surprises, just fair prices. We make high-quality eyewear accessible to everyone. Our transparent fixed-price concept and our large selection of fashionable, high-quality glasses set us apart from traditional opticians. We are proud to bring our innovative concept to Weimar. The days of overpriced glasses and hidden costs are over – this is the new standard in Weimar and the surrounding area.
Martin Peiffer, Head of Expansion at eyes + more
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An unforgettable shopping experience
Covering around 85 square metres, the new store offers not only a modern sales area and a dedicated eye test room but also a unique shopping experience in a pleasant atmosphere. The store design, with wooden elements in a warm, modern look, creates a genuine feel-good ambiance.
Whether single-vision, varifocal, reading, or sunglasses – eyes + more brings an exclusive range to Weimar: from monthly changing fashion collections and a collaboration with celebrity brand ambassadors Jana Ina and Giovanni Zarrella to a special sports eyewear collection in partnership with the professional cycling team Picnic PostNL. There is also a wide selection of popular brands such as Tommy Hilfiger, Ray-Ban, and – brand new – Armani Exchange.
Affordable prices and high quality do not have to be a contradiction – at eyes + more, they go hand in hand. Just recently, our company was once again awarded TÜV certification for price, quality, and customer service. We not only offer high-quality eyewear but also personal, down-to-earth advice – provided by qualified team members, including a certified master optician and experienced sales professionals.
The storemanager on site
eyes + more: a rapidly growing employer
eyes + more is not only expanding its store network – with 150 new locations planned in Germany alone over the next four years – but is also growing its team. Whether career changers or experienced opticians, eyes + more offers diverse career opportunities in a dynamic environment with space for personal development.
We are proud to create a working environment that values diversity and fosters individual growth. We are constantly looking for dedicated individuals who want to become part of our team. I look forward to seeing the team in Weimar grow.
Martin Peiffer, Head of Expansion at eyes + more
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Exclusive opening offer
To celebrate the grand opening, eyes + more in Weimar is offering an exclusive promotion: customers can enjoy great deals starting from just one pair of glasses – and even more attractive bundle offers, whether for themselves or to share with others.
The official opening will take place on Thursday, 14 August 2025. eyes + more warmly invites the people of Weimar and the surrounding region to discover this new eyewear experience. A free eye test or consultation appointment can be conveniently booked online in advance at https://www.eyesandmore.de/termin-vereinbaren/.
More information is available at www.eyesandmore.de or on the brand’s social media channels. The team looks forward to welcoming all visitors!
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