Fashionable glasses at a fixed price. Everything included!
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Ravensburg, August 1, 2025 – eyes + more, the fastest-growing optical retail chain in Germany, is announcing the opening of a new store in Ravensburg. The new location at Bachstraße 46 will officially open on Thursday, August 7. With stylish, high-quality glasses at a transparent fixed price, eyes + more is bringing a fresh shopping experience to the heart of the city.
Ravensburg and its surrounding region are known for their strong economic appeal, drawing both businesses and potential customers alike. The central location of the new store offers excellent accessibility and broad reach – not least thanks to the lively tourism that ensures high foot traffic. Ravensburg’s high quality of life and vibrant, urban lifestyle make it the ideal setting for a modern, fashion-forward eyewear brand.
At eyes + more, customers know exactly what their glasses will cost from the start – no hidden fees, no surprises, just fair prices. Our mission is to make quality eyewear accessible to everyone. Our transparent fixed-price concept and wide selection of fashionable, high-quality glasses clearly set us apart from traditional opticians. We’re proud to bring our innovative concept to Ravensburg. The days of overpriced glasses and hidden costs are over – this is the new standard in Ravensburg and beyond.
Martin Peiffer, Head of Expansion at eyes + more
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A shopping experience to remember
The new store spans around 72 square meters, offering a modern retail space, a dedicated room for vision tests, and a unique shopping experience in a pleasant atmosphere. Warm wood elements and a modern design concept create a welcoming and comfortable environment.
Whether it’s single vision, progressive, reading, or sunglasses – eyes + more is bringing an exclusive collection to Ravensburg. From monthly fashion collections and collaborations with brand ambassadors Jana Ina and Giovanni Zarrella, to a special sports eyewear collection created with professional cycling team Picnic PostNL. There’s also a wide range of popular brands, including Tommy Hilfiger, Ray-Ban, and – new in store – Armani Exchange.
Affordable prices and high quality don’t have to be mutually exclusive – at eyes + more, they go hand in hand. Our company was recently re-certified by TÜV for price, quality, and customer service. We don’t just offer high-quality glasses, but also personal consultations on equal footing, provided by qualified team members – including a certified master optician and experienced style consultants.
the Storemanager
eyes + more: a growing employer
eyes + more is not only expanding its retail network – with 150 new store openings planned in Germany over the next four years – but also growing its team. Whether you’re making a career change or already an optics professional, eyes + more offers a wide range of career opportunities in a dynamic environment with plenty of room for personal development.
We’re proud to offer a workplace that values diversity and encourages individual growth. We’re always looking for dedicated individuals to join our team, and I look forward to seeing the Ravensburg team grow.
Martin Peiffer, Head of Expansion at eyes + more
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Exclusive opening offer
To celebrate the grand opening, eyes + more in Ravensburg is offering an exclusive deal: even with just one pair of glasses, customers already benefit – and even more with attractive bundle offers, whether for themselves or to share with others.
The official opening will take place on Thursday, August 7, 2025. eyes + more warmly invites the people of Ravensburg and the surrounding area to come and experience a new way to shop for glasses.
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