Hamburg, 21 July 2025 – eyes + more, Germany’s fastest-growing optical retail chain, announces the opening of a new store in Reutlingen. Located at Wilhelmstraße 24, the store will officially open on Thursday, 24 July. With stylish, high-quality glasses at transparent fixed prices, eyes + more is bringing a fresh shopping experience to the heart of the city.
Reutlingen is a perfect fit for the values that eyes + more represents as a modern eyewear brand: a strong SME culture, a keen sense of style, and a forward-looking mindset. Combined with its high quality of life and its location at the foot of the Swabian Jura, the decision to open in this attractive city was made quickly. The new store will open on 24 July 2025 with exclusive offers and promotions. With this new opening, the number of eyes + more stores in Germany grows to 230, and to 290 across Europe.
No fees, no surprises, just fair prices. We make high-quality glasses accessible to everyone. Our ambitious growth strategy means we are continuing to open new stores throughout Germany. Reutlingen is a key location for us as we strengthen our presence and enable even more people to access fashionable, high-quality eyewear.Martin Peiffer, Head of Expansion at eyes + more.
Spread over approximately 78 square metres, the new store offers customers a modern shopping concept with a separate space for professional eye tests – creating an experience to remember. The store’s design features warm wooden elements in a contemporary style, resulting in a pleasant and welcoming atmosphere.
Whether you're looking for single-vision, varifocal, reading or sunglasses – eyes + more is bringing an exclusive selection to Reutlingen. In addition to monthly collections inspired by the latest fashion trends, the range includes special collaborations: for example, collections co-designed with brand ambassadors Jana Ina and Giovanni Zarrella, or a dedicated line of sports glasses developed in partnership with the professional cycling team Picnic PostNL. The selection is rounded off with popular brands such as Ray-Ban, Tommy Hilfiger, and new to the range: Armani Exchange.
„At eyes + more, we prove that high-quality glasses and fair prices don’t have to be a contradiction. Our customers benefit from transparent pricing and personal advice from a trained team, including a certified master optician.Store management Reutlingen
eyes + more was recently once again recognised by TÜV for its quality, pricing, and customer service.
With a clear expansion strategy, eyes + more is growing not only in terms of locations – with around 150 new stores planned in Germany alone over the next four years – but also as an employer. Whether you're an experienced professional or a career changer, eyes + more offers attractive entry opportunities, personal development prospects, and a working environment that values and embraces diversity.
„We want to inspire people with our concept – both as customers and as part of our team. Reutlingen is an important location for us, and we’re looking forward to building a dedicated team here.Martin Peiffer, Head of Expansion at eyes + more.
To celebrate the launch of the new store, eyes + more is offering excellent opening deals in Reutlingen. From your very first pair of glasses, you can benefit from attractive bundle offers – whether for yourself or to share with someone else.
The official opening takes place on Thursday, 24 July 2025. eyes + more warmly invites all Reutlingen residents to come and discover the new store.
A free eye test or consultation appointment can be easily booked online at: https://www.eyesandmore.de/termin-vereinbaren/
For more information, visit www.eyesandmore.de or follow us on social media. The team is looking forward to welcoming you!
Contact details
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- Rian van Koulil
- Director Brands & Corporate Communications
- rian.van.koulil@nexeye.com
- +31 6 126 838 24
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