Björn Wecker new Managing Director Retail at eyes + more for Germany and Austria

Hamburg, Tuesday, July 1 – Optical retail chain eyes + more is undergoing a leadership change: as of July 1, 2025, Björn Wecker takes on the role of Managing Director Retail for Germany and Austria. With over 15 years of experience in senior retail positions, including roles at JYSK, Amplifon and POLO Motorrad, Wecker brings valuable expertise in sales, change management, and strategic transformation. He succeeds Commercial Director Frank Holtman.

Earlier this spring, eyes + more announced its firm commitment to reshaping the future of optical retail in Europe with its unique retail concept. Backed by parent company nexeye, our chain is pursuing an ambitious growth strategy to expand its store network significantly over the next four years, aiming to open at least 150 new stores in Germany and 40 in Austria. That growth is already underway. This year, the company has opened stores in Rosenheim, Goslar, Wismar, Kaufbeuren, Peine and Jena with new openings planned in July in Tübingen, Bad Oeynhausen, Reutlingen and Wilhelmshaven.

Björn Wecker: “I look forward to being part of this ambitious growth phase at eyes + more by further strengthening the brand, creating an inspiring work environment for the teams, and  renewing the optical industry together.”

Eyes + more stands out in the market with a unique retail concept: high-quality, fashionable eyewear at transparent fixed prices – with no hidden costs. Customers also benefit from TÜV-certified service and attractive bundle deals when purchasing multiple pairs of glasses. This combination of fashion, price awareness and customer focus makes eyes + more a pioneer in the industry.

“We put our customers in the heart of everything we do,” says Wecker. “What our customers want is clear: fashionable eyewear that matches their personality – at a fair price and with excellent service. That’s what eyes + more stands for.”

With Wecker’s appointment, eyes + more is clearly steering toward growth and innovation in Germany and Austria. At the same time, Frank Holtman, the former Commercial Director, is taking on a new strategic role within nexeye. After three successful years in Germany and Austria, he is handing over a strong foundation, having firmly positioned eyes + more in the market and set it up for growth.  As the new Country Sales Director in the Netherlands, he will use his experience to drive the targeted development of both Hans Anders and eyes + more in line with our multilabel strategy.

This leadership change sends a clear signal: continued growth and the consistent development of brand and sales strategy in both countries are central priorities.

Founded in 2006, eyes + more is one of Europe’s fastest-growing omnichannel optical retailers. The brand is known for its fashionable design, all-in pricing, transparency, and excellent service. With more than 287 stores in Germany, Austria, Belgium, the Netherlands, and Sweden, eyes + more has become a well-established name in the retail market. Since 2018, the company has been part of the nexeye optical group.