Jena, 3. Juli 2025 – Right in the heart of Tübingen's old town, eyes + more, Germany’s fastest-growing optical retail chain, will open a new store at Kirchgasse 2 on July 3. Customers can look forward to stylish, high-quality glasses at a transparent fixed price – combined with a modern shopping experience that blends fashion, quality and accessibility. The grand opening will be celebrated with special deals and promotions.
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Tübingen combines historic charm with forward-thinking spirit – the perfect environment for a brand like eyes + more. As a modern label with a clear focus on style and innovation, eyes + more has found the ideal location here.
“At eyes + more, customers know from the start exactly what their glasses will cost – no hidden fees, no surprises, just fair pricing. We make quality eyewear accessible to everyone,” says Martin Peiffer, Head of Expansion at eyes + more. “Our transparent fixed-price concept and wide range of fashionable, high-quality frames clearly set us apart from traditional opticians. We’re proud to bring our innovative concept to Tübingen. The years of overpriced glasses and hidden costs are over – this is the new standard in and around Tübingen.”
A shopping experience to remember
Covering approximately 60 square meters, the new store offers not only a modern sales area and a dedicated space for eye tests, but also a unique shopping experience in a pleasant atmosphere. The store design, featuring wood elements with a warm, modern look, creates a truly welcoming environment.
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Whether you're looking for single-vision, progressive, reading, or sunglasses – eyes + more brings an exclusive selection to Tübingen: from monthly fashion collections and collaborations with celebrity brand ambassadors Jana Ina and Giovanni Zarrella, to a special sports eyewear collection developed with the professional cycling team Picnic PostNL. Customers can also choose from a wide range of popular brands like Tommy Hilfiger, Ray-Ban, and – brand new – Armani Exchange.
“Affordable prices and high quality don’t have to be mutually exclusive – at eyes + more, they go hand in hand. We were recently re-certified by TÜV for our pricing, quality, and customer service. In addition to premium eyewear, we offer personalized, expert advice – provided by qualified team members, including a certified master optician and experienced consultants,” says the local store management.
eyes + more: a fast-growing employer
eyes + more is not only expanding its store network – with 150 new locations planned across Germany in the next four years – but also growing its team. Whether you're switching careers or already an optical professional, eyes + more offers a wide range of career opportunities in a dynamic environment with room for personal growth.
“We’re proud to create a workplace that values diversity and supports individual development. We’re always looking for dedicated people to join our team. I’m excited to see the team in Tübingen grow,” adds Peiffer.
Exlusive openingsoffer
To mark the opening, eyes + more in Tübingen is offering a special deal: customers benefit from great savings starting with just one pair – and even more with attractive bundle offers, whether for themselves or to share with others.
The official opening takes place on Thursday, July 3, 2025. eyes + more warmly invites everyone in Tübingen to experience the new way to buy glasses.
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Eyes + more is expanding its store network with 150 new locations in Germany, reinforcing its position as a fast-growingl retailer with stylish, high-quality eyewear at transparent, all-inclusive p...
