eyes + more opens new store in Jena

Jena, May 30, 2025 – eyes + more, the fastest-growing optical retail chain in Germany, announces the opening of a new store in Jena. The branch at Unterer Markt 1 will officially open on Thursday, June 5. With stylish, high-quality glasses at a transparent fixed price, eyes + more is bringing a new shopping experience to the heart of the city.

As Thuringia’s largest center for higher education and research, Jena offers a unique combination of charming urban structure and a constant drive for innovation—fueled by an open-minded culture and a young, dynamic population. This makes it the ideal location for a modern, fashion-focused eyewear brand. The grand opening on June 5 will be celebrated with special offers and promotions.

“At eyes + more, customers know from the very beginning what their glasses will cost – no hidden fees, no surprises, just fair prices. We make high-quality eyewear accessible to everyone,” says Martin Peiffer, Head of Expansion at eyes + more. “Our transparent fixed-price concept and wide selection of stylish, high-quality glasses clearly set us apart from traditional optical retailers. We are proud to bring our innovative concept to Jena. The days of overpriced glasses and hidden costs are over – this is the new standard in Jena and the surrounding area.”

Covering approximately 60 square meters, the new store offers not only a modern sales area and a dedicated space for eye tests, but also a unique shopping experience in a pleasant atmosphere. The store design, featuring wood elements with a warm, modern look, creates a truly welcoming environment.

Whether it's single vision, progressive, reading, or sunglasses – eyes + more is bringing an exclusive eyewear collection to Jena: from monthly changing fashion collections and collaborations with celebrity brand ambassadors Jana Ina and Giovanni Zarrella to a special sports eyewear collection developed in partnership with the professional cycling team Picnic PostNL. In addition, there's a wide range of popular brands such as Tommy Hilfiger, Ray-Ban, and – new to the lineup – Armani Exchange.

“Affordable prices and high quality don’t have to be a contradiction – at eyes + more, they go hand in hand. Just recently, our company was once again recognized by TÜV for price, quality, and customer service. We offer not only high-quality glasses, but also personalized, eye-level advice – provided by qualified team members, including a certified master optician and experienced sales professionals,” says the local store management.

eyes + more is not only expanding its store network – with 150 new locations across Germany in the next four years – but is also growing as a team. Whether you're switching careers or already a trained optician, eyes + more offers diverse career opportunities in a dynamic environment with room for personal development.

“We are proud to create a work environment that values diversity and supports individual growth. We are constantly looking for dedicated individuals who want to become part of our team. I look forward to seeing the team in Jena grow,” says Peiffer.

The official opening will take place on Thursday, June 5, 2025. eyes + more warmly invites the people of Jena and the surrounding area to discover the new eyewear experience. A free eye test or consultation appointment can be easily booked in advance online at https://www.eyesandmore.de/termin-vereinbaren.