eyes + more announces ambitious expansion in Germany: 150 new stores in four years

Hamburg, 17-02-2025 – eyes + more, one of Germany’s fastest-growing optical retail chains, is accelerating its expansion with an ambitious growth strategy. Over the next four years, the company plans to open 150 new stores across Germany to strengthen its presence and make high-quality, affordable eyewear even more accessible. With its transparent fixed-priced model, TÜV-certified quality and a strong focus on customers experience eyes + more offers an affordable, stylish and service-driven alternative in the optial retail market. In 2025 alone, 30 new store openings are planned.

At a time when a significant portion of German retailers are downsizing or maintaining store numbers, eyes + more is growing steadily. The company continues to strengthen its position in the value-for-money optical segment, offering a unique combination of affordable pricing, high-quality eyewear, and full-service customer experience. To meet growing customer demand, the company aims to make its stores more accessible by expanding into small and medium-sized cities and high-footfall shopping areas.

To facilitate its expansion, eyes + more is actively searching for prime retail locations in central, well-connected areas in Germany, as well as in shopping centers with strong customer traffic.

The company’s ambitious expansion is backed by nexeye, the international optical platform with over 720 stores across five countries, and KKR, one of the world’s largest financial investment firms. Their support provides a solid foundation for sustainable and strategic growth.

With many retail spaces in German city centers currently vacant, eyes + more sees an opportunity to reinvigorate urban areas by opening new stores. The expansion also comes with a strong employment boost, as the company plans to hire over 700 new employees in 2025 to support its growing network.

In the past five years, no other retailer in German city centers has grown as fast as eyes + more. With 227 stores already in operation, the company continues to set itself apart through:

- A transparent pricing model, fixed, all-inclusive prices with no hidden costs.

- A fashion-forward approach, redefining eyewear as a stylish accessory.

- Certified quality – recognized by TÜV for outstanding price, quality, and customer service.

- A commitment to customer expectations – continuous investment in staff training, service improvement, and store efficiency.

For more information: Real Estate page eyes + more