Nexeye appoints Patrick Groenendal as HR Director the Netherlands

Optics retail platform nexeye announces the appointment of Patrick Groenendal as HR Director, The Netherlands, for Hans Anders and eyes+more – labels on the optics and audio platform. Groenendal begins his role as from 1 July 2023.

 

Patrick Groenendal is an expert and enthusiastic HR professional and comes armed with experience, including Achmea, Blokker and Wiltec. His most recent role was HR Director Benelux at Dustin/Centralpoint, a Scandinavian listed market leader in IT Hardware and Managed Services. Groenendal takes over the role as HR Director from Jeroen Veldboer, who managed this position on an interim basis.

Nexeye believes that investing in personnel is key to both commercial success and the mission to keep good eyecare and audio services accessible for future generations. With his knowledge, experience and passion concerning the attraction of talented employees and their retention with attractive and rewarding career opportunities, Groenendal will contribute significantly to the HR strategy at nexeye. Groenendal: “At nexeye, employees without extensive training and qualifications are given opportunities to learn a valuable profession and to strengthen their employability over the long term. This attention to the personal and professional growth and development of employees, allowing them to shine in their role, is something I’m very excited about. I’m looking forward to taking the next steps in this direction together with the Dutch HR team”.

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About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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