Nexeye appoints Patrick Groenendal as HR Director the Netherlands

Optics retail platform nexeye announces the appointment of Patrick Groenendal as HR Director, The Netherlands, for Hans Anders and eyes+more – labels on the optics and audio platform. Groenendal begins his role as from 1 July 2023.


Patrick Groenendal is an expert and enthusiastic HR professional and comes armed with experience, including Achmea, Blokker and Wiltec. His most recent role was HR Director Benelux at Dustin/Centralpoint, a Scandinavian listed market leader in IT Hardware and Managed Services. Groenendal takes over the role as HR Director from Jeroen Veldboer, who managed this position on an interim basis.

Nexeye believes that investing in personnel is key to both commercial success and the mission to keep good eyecare and audio services accessible for future generations. With his knowledge, experience and passion concerning the attraction of talented employees and their retention with attractive and rewarding career opportunities, Groenendal will contribute significantly to the HR strategy at nexeye. Groenendal: “At nexeye, employees without extensive training and qualifications are given opportunities to learn a valuable profession and to strengthen their employability over the long term. This attention to the personal and professional growth and development of employees, allowing them to shine in their role, is something I’m very excited about. I’m looking forward to taking the next steps in this direction together with the Dutch HR team”.

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About Nexeye

Nexeye is a platform of retail companies that currently consists of three value-for-money options brands operating in five European countries.

Hans Anders was founded 40 years ago and is active in the Netherlands and Belgium with 407 shops offering eye and hearing care. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

eyes + more operates with 282 branches in Germany, Austria, the Netherlands, Sweden and Belgium, focuses on affordable, fashionable eye care and is the fastest-growing optical chain in Europe.

Direkt Optik has 36 stores across the Sweden, is known for its unique3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores..

In total, nexeye and labels employ more than 4,000 people (headcount). British investor 3i owns nexeye.

Read more on nexeye - Value in view of the future

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