Nexeye announces Laurens Mauquoi as CDO

Gorinchem, January 11, 2023 - Optics retailplatform nexeye is happy to announce the appointment of Laurens Mauquoi as Chief Digital Officer (CDO). In his global role, effective from 1 January 2023, Mauquoi is responsible continuing nexeye’s leading digital position in the western European market and further accelerating the digital transformation of the group and associated brands eyes + more, Hans Anders and Direkt Optik.

‘We are very excited that Laurens is joining our global leadership team. We are eager to take the next step in our digital transformation and measure up to best omnichannel examples (outside optics) in the European market. Laurens’ extensive experience and impressive back ground in marketing will power nexeye to fulfill our ambition to stay best-in-class in omnichannel in the optics market.  Bart van den Nieuwenhof, CEO nexeye

Mauquoi has extensive experience in digital marketing, most recently as a Managing Director and Chief Commercial Officer at Chronext – the leading digital platform for luxury watches. Furthermore he has consulted numerous companies – ranging from large banks such as Société Generale to successful startups like Idealo.de. Mauquoi succeeds Valerie Heeremans in this position, who has fulfilled this role ad interim.

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“I am very excited to join nexeye in the role of Chief Digital Officer’, said Mauquoi. ‘The company has developed an impressive international footprint. I am honored to continue on this great path and build the leading digital position in Europe.”

About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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