Nexeye announces Laurens Mauquoi as CDO

Gorinchem, January 11, 2023 - Optics retailplatform nexeye is happy to announce the appointment of Laurens Mauquoi as Chief Digital Officer (CDO). In his global role, effective from 1 January 2023, Mauquoi is responsible continuing nexeye’s leading digital position in the western European market and further accelerating the digital transformation of the group and associated brands eyes + more, Hans Anders and Direkt Optik.

‘We are very excited that Laurens is joining our global leadership team. We are eager to take the next step in our digital transformation and measure up to best omnichannel examples (outside optics) in the European market. Laurens’ extensive experience and impressive back ground in marketing will power nexeye to fulfill our ambition to stay best-in-class in omnichannel in the optics market.  Bart van den Nieuwenhof, CEO nexeye

Mauquoi has extensive experience in digital marketing, most recently as a Managing Director and Chief Commercial Officer at Chronext – the leading digital platform for luxury watches. Furthermore he has consulted numerous companies – ranging from large banks such as Société Generale to successful startups like Mauquoi succeeds Valerie Heeremans in this position, who has fulfilled this role ad interim.

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“I am very excited to join nexeye in the role of Chief Digital Officer’, said Mauquoi. ‘The company has developed an impressive international footprint. I am honored to continue on this great path and build the leading digital position in Europe.”

About Nexeye

Nexeye is a platform of retail companies that currently consists of three value-for-money options brands operating in five European countries.

Hans Anders was founded 40 years ago and is active in the Netherlands and Belgium with 407 shops offering eye and hearing care. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

eyes + more operates with 282 branches in Germany, Austria, the Netherlands, Sweden and Belgium, focuses on affordable, fashionable eye care and is the fastest-growing optical chain in Europe.

Direkt Optik has 36 stores across the Sweden, is known for its unique3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores..

In total, nexeye and labels employ more than 4,000 people (headcount). British investor 3i owns nexeye.

Read more on nexeye - Value in view of the future

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