Victory for ladies of WT Cycling Team DSM in the Simac Ladies Tour last week. Whether the unique DRIIVE sports glasses with which all riders of Team DSM crossed the finish line contribute to the exceptionally good results this season? Golden girl Lorena Wiebes thinks so. She races with DRIIVE PRO Race sport glasses this season and shares her experiences in this video. Also Team DSM racer Nikias Arndt is enthusiastic about the glasses. The market demand for the exclusive sports glasses has exceeded the expectations of optics platform nexeye.
Wiebes is happy with her DRIIVE Pro Race sport glasses: "The last successes were fantastic in the team and the DRIIVE glasses certainly contributed to that, as we could see everything well and our eyes were well protected. Not only is it very comfortable to wear, but the self-tinting lenses are also very nice for changing weather conditions.
The DRIIVE sports eyewear collection is developed by the specialists of nexeye (retail platform including Hans Anders, eyes+more and Direkt Optik) and Team DSM. The unique sports eyewear line is introduced in April 2022 and available in 2 levels:
- The DRIIVE PRO collection (starting at €149): state-of-the-art professional sports glasses made of durable materials, with aerodynamic design, extremely light weight, high quality lenses, with possibility of clip on prescription, different shields for all weather conditions without distortion, high quality coating for clear vision and adjustability of the glasses at the nose and ears.
- The DRIIVE HYBRID collection (from as little as 79 euros): sporty hybrid glasses that are perfect for all outdoor activities (such as cycling, mountain biking, running, hiking, etc.) and other leisure moments. Also available with prescription lenses.
The DRIIVE sports glasses collection seems to be a great success. The sales figures in the Netherlands, Belgium, Germany, Sweden and Austria as of April 2022 have exceeded all expectations. Nexeye says it has placed an additional order for sports glasses before the summer, because the demand for the sports glasses (prescription) in more than 700 shops of the group was bigger than expected. The Research & Development experts from Team DSM and nexeye are currently working on the further development of the sports glasses collection for the 2023 season.