Gorinchem, 14 april 2022 - On Friday 8 April, 18 cycling influencers were given an exclusive sneak preview of the new and innovative DRIIVE racing glasses, developed by Team DSM and Hans Anders. This preview was part of the closed influencers event ‘Be a PRO for a day’ at the Keep Challenging Center and Tom Dumoulin track in Sittard. The critical vloggers and bloggers were challenged to test the latest sports glasses to be launched on the market in various practical situations as part of a clinic led by Team DSM trainer Roy Curvers and sprint star Lorena Wiebes. ‘These are really great sports glasses’ was the overriding feedback.
The influencers met experts from Team DSM at this unique event. They had their bikes checked by professional mechanics and experienced what it’s like to prepare for a professional race with proper sports nutrition. To top things off, they were also given a masterclass on the importance of good vision and eye protection with an explanation of how this led to Hans Anders and Team DSM developing the DRIIVE range of sports eyewear. All the influencers picked out a pair of DRIIVE PRO sports glasses before starting training at the Tom Dumoulin Bike Park with top sprinter Lorena Wiebes.
The influencers took their assignment to properly try out the new sports glasses extremely seriously. In sun and rain. On the flat, in the hills, and on cobbles. With both endurance and sprint training exercises. They were challenged to the extreme, and were tired but satisfied when they came off the track over an hour and a half later. The fact that no one was able to beat Wiebes in a sprint didn’t spoil their fun.
They all rated the glasses very highly. They are light and very comfortable to wear with lenses that adapt quickly to changing conditions. ‘Really great glasses,’ according to the influencers. The athletes who normally wear glasses were particularly impressed. ‘My eyes often become dry quite quickly when I’m riding, so I’m used to not seeing so well after a little while, which can makes things a bit tricky if I’m trying to read the route, for example, or riding on a surface that I need to keep a close eye on. The sports glasses with clip-in prescription lenses open up a whole new world for me. I’m going to have a lot of fun with them.’
Team DSM and Hans Anders organised this special influencers’ event to coincide with the launch of the innovative DRIIVE sports eyewear. Rian van Koulil, Director Corporate Communications for the Hans Anders Retail Group, explains: ‘We’ve worked together to focus on developing these really innovative sports glasses over the past year. The professional riders from Team DSM have been wearing them for a couple of months already, and now it’s time to make them available in our shops at an affordable price to all active outdoor enthusiasts. So it was really great to give this group of fanatical but also critical sports enthusiasts the first opportunity to try them out, and literally see the new vision experience for themselves in practice, together with Team DSM. It was a brilliant day for everyone – the fun and energy were overwhelming.'