Gorinchem/Brussel, 9 december 2021 – Hans Anders Retail Group, with its well-known optic chains Hans Anders and eyes + more, will become an official partner of World Tour Cycling Team DSM, as was announced today during the team’s official 2022 Team Launch. With part of the partnership focusing on the joint development of high-quality race eyewear.
The foundation for the long-term strategic partnership is driven by a joint view on values as collaboration, commitment, integrity, passion and pride. The strategic partnership will become a central pillar in the international marketing strategy, aimed at achieving growth with the Hans Anders and eyes + more formulas in the various countries where they operate. Alongside the contribution to their international growth strategy, the partnership will also focus on the combination of eye care, vision and the latest technology. From the start of the new season Team DSM will wear new athletic race eyewear, a true joint development project by the specialists of both partners, with the aim of setting a new standard for athletes competing at the highest level.
Team DSM CEO Iwan Spekenbrink added: "We are proud that the Hans Anders Retail Group is joining us for such a strategic partnership in race eyewear. They are one of the biggest players in the European optician market. They operate various retail chain formulas with over 700 stores and are a market leader and frontrunner in optics innovation but foremost, we share a joint vision on sustainability, safety, innovation and the ambition to continuously improve ourselves. Their commitment and drive to succeed is exceptional. Their engineering power will be essential in our joint efforts to raise the bar in race eyewear development. We are excited to begin our cooperation and are looking forward to this partnership with Hans Anders Retail Group”.
We are looking forward to collaborating with Team DSM for the coming 3 years. Team DSM and our optical chains Hans Anders and eyes + more complement each other perfectly: they know the importance of good vision when delivering top performance and we, as eyewear experts, know what it takes to develop high-quality eyewear. We also share the passion and drive to always get the best out of people and their environment.Hans Anders Retail Group CEO, Bart van den Nieuwenhof
About Nexeye
Nexeye
Headquartered in Gorinchem, the Netherlands, nexeye is a leading European provider of value-for-money eye care operating under the Hans Anders, eyes+more and Direkt Optik labels. The Group, its labels and employees, together provide affordable, high-quality eyecare and hearing care to customers across 719 stores in the Netherlands, Belgium, Germany, Austria and Sweden. Nexeye is on a mission to make good eye- and hearingcare affordable and easily accessible for everyone.
eyes + more operates with 283 stores in Germany, Austria, the Netherlands, Sweden and Belgium, focusing on affordable, fashionable eye wear and is one of the fastest-growing optical chains in Europe. Hans Anders, founded in 1982, is a leading value-for-money chain in the Netherlands and Belgium with 402 stores offering eye and hearing care. Direkt Optik has 34 optical stores across Sweden, is known for its 3 for 1 offer and highly appreciated for the expertise of the qualified opticians in its stores. In total, nexeye and labels employ more than 3,500 people (headcount).
Read more on nexeye - Value in view of the future
Contact details
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- Rian van Koulil
- Director Brands & Corporate Communications
- rian.van.koulil@nexeye.com
- +31 6 126 838 24
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- Dagmar Steins
- Advisor Corporate Communications
- dagmar.steins@nexeye.com
- +31 6 51 59 28 68
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