2021 trends for eyewear

From bold XXL frames to exciting animal prints

Eyewear is an undeniable fashion accessory. The main trend for 2021 is oversized frames. XXL frames that make a statement and magnify your individual style. But eyewear shops will also be bulging with adventurous animal frames, retro shapes, and natural look frames. The best eyewear trends in 2021 - the definitive list.

Big, bigger, biggestt

Large, chunky frames with dramatic lines and striking use of materials. This creates a bold and accentuated look. Frames are available in both dark acetate and colourful transparent styles.

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Wild and wonderful

Animals prints are a hot ticket in fashion this season. Eyewear collections have also embraced these prints: tiger prints, snakeskin patterns, the sky is the limit. Discover your wild side with these untamed frames. The special themed collection ‘Brilliant Beasts’ will be available at all Dutch and Belgian shops from 15 March.

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Aviator 2.0

The aviator glasses are a great classic. They have been around for a while, but thanks to a little twist they are now more elegant than ever. Aviators used to be commonly made from metal, but this year special plastic and acetate frames will also play a big role this year.

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Retro shapes

Ultimate classics that are hipper than ever. Light up your face with a radiant cat-eye frame. Or go for a really sophisticated retro look with a round or tortoise frame. Whether you love the 50s, 60s, or 70s: this is the perfect year for eyewear.

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Hans Anders has a constantly rotating range of inexpensive own brand frames and the latest collections by famous brands such as Ray-Ban, Tommy Hilfiger, Lacoste, and CK Jeans. All frames are available to view online and you can even try on a large selection of frames via Virtual Try-on.

Favicon for hans-anders.pr.co Media kit: Eyewear trends 2021 | Hans Anders Newsroom hans-anders.pr.co

About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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