Hans Anders opens 5th store in Antwerp

On Friday 24 September, Hans Anders opens its 5th store in Antwerp. The new store is located at Carnotstraat 129 in the Borgerhout district. Residents from the wider Antwerp region are served with glasses and sunglasses at the well-known competitive pricing.

 

Hans Anders is conquering Belgium rapidly. The optician chain opens new stores in Flanders and Wallonia every year. Hans Anders still sees opportunities in Belgium, according to Barry Oosting, Country Retail Manager in Belgium. “Hans Anders operates the market segment of value and price. Our service and glasses are high-quality as well as extremely affordable. This segment is popular and always growing, even going against dominant retail trends. Plus, more and more people wear glasses and Belgium is no exception. We operate four successful stores in Antwerp, but were still absent in the Borgerhout district. Overall, Borgerhout has few opticians while the district in general is up and coming. A great opportunity for us to make a difference with a beautiful store. We found an appealing location at Carnotstraat, easy to reach by bicycle and public transport".

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An example of Hans Anders' new storeconcept.

An enthusiastic team was composed to run the store, consisting of professional and properly trained opticians. They are able to offer professional eye measurement and thorough vision and styling advice to all the visitors.  Hans Anders will offer a complete assortment of top brands and their own brands at the spacious store spanning no less than 143 m2.

The store will be officially opened on Friday 24 September with a festive promotion: 50% off on all complete glasses. The promotion ends on 9 October. The store is open from Tuesday - Saturday from 10:00 AM to 6:00 PM.

About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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