Omnichannel

News releases

- March 28, 2024
- Direkt Optik
New App "Show Don't Tell" Increases Customer Satisfaction in nexeye’s Optician Stores

By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance
- February 8, 2022
- Direkt Optik
Hans Anders Retail Group takes a big step in digitalisation of logistic processes

The logistic processes at the Hans Anders Retail Group will be fully digitised to raise the servicelevels to more than 700 stores and millions of customers.
- July 13, 2021
- Eye & hearing care
Hans Anders and PTTRNS.ai introduce online eyewear recommender with artificial intelligence

Hans Anders and PTTRNS.ai introduce a new online application in the optics market that uses a self-learning algorithm to give personal online eyewear advice based on a facial characteristics analy...
- March 25, 2021
- Omnichannel
Hans Anders wins Shopping Award 2021

Hans Anders wins the prestigious gold award in the Optical category at the 2021 Shopping Awards! The eyewear retailer credits this success to a successful omni-channel strategy.
- September 28, 2020
- Omnichannel
Hans Anders wins award for best e-mail campaign

The annual award for the best e-mail campaign of 2020 was won by Hans Anders with their ‘Post Purchase Campaign’. With this hyper-personalised e-mail campaign, Hans Anders managed to maintain posit...