Hans Anders launches campaign to donate old hearing aids on World Hearing Day

On Sunday, March 3rd, in honor of World Hearing Day, Hans Anders highlights on its longstanding collaboration with the Starkey Hearing Foundation. This moment also marks the launch of an online campaign urging all hearing aid wearers, along with their families and friends, to donate their old hearing aids.

With 25 years of experience in hearing care, Hans Anders understands the crucial role of hearing in societal participation. Promoting accessible hearing care perfectly aligns with their strategy of making quality products affordable for as many people as possible.

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The decade-long partnership with the Starkey Hearing Foundation contributes to this strategy. Hans Anders makes it easy for customers to hand in old hearing aids at over 400 stores in the Netherlands and Belgium. The collected hearing aids are gathered at the central Service Center in Gorinchem and then sent to the Starkey Hearing Foundation. There, they are refurbished and redistributed during international missions to areas with limited or no access to hearing care.

The collaboration between the partners also contributes to reducing waste and extending the life cycle of hearing aids, aligning with Hans Anders' sustainability efforts.

About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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