Hans Anders introduces the Easy Wear Luna – a new daily lens focusing on health, comfort, and sustainability

Starting Monday, February 19th, Hans Anders expands its contact lens range with the Easy Wear Luna. This new lens is characterized by excellent oxygen permeability, high wearing comfort, and environmental consciousness. Easy Wear Luna lenses proudly display the Plastic Bank logo, signifying that the plastic used in production is offset by removing an equivalent amount of ocean plastic.

Promoting healthy and comfortable lens wear

Easy Wear Luna is crafted from silicone hydrogel and treated with special Aquagen technology, attracting and retaining water on the lens surface naturally. This feature ensures comfortable wear throughout the day. With a high water content of 56%, the eyes remain fresh and hydrated. The Easy Wear Luna provides superior oxygen permeability compared to traditional lenses, promoting eye health.

Packaging featuring the Plastic Bank logo

The packaging of Easy Wear Luna lenses bears the Plastic Bank logo, indicating a commitment to a plastic-neutral approach by collecting and removing ocean plastic equal to what is used in lens production. This initiative not only supports the environment but also benefits local communities by providing them with valuable incentives for collected plastic. More information about Plastic Bank can be found at https://plasticbank.com.

The Easy Wear Luna is available for €12.50 per pack of 30 lenses. Easy Wear contact lenses fall under the proprietary brand of Hans Anders and are available on the Hans Anders website and in all stores. Customers can easily schedule an appointment with a Hans Anders lens specialist through the website for an eye check-up and lens advice.

About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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