eyes + more wins prestigious HR Excellence award

eyes + more is proud to announce its recognition at the prestigious HR Excellence Awards (HREA), which honors outstanding HR innovation in 33 diverse categories. The optics chain was honored with an award for the successful implementation of a cutting-edge recruiting ecosystem at eyes + more, underlining the strategic importance of its HR approach.

The award-winning case sheds light on eyes+more effective recruitment strategy, known as 'the recruiting ecosystem', deeply integrated into the HR strategy. This approach, essential for the future success of eyes + more and nexeye, emphasizes targeted actions for specific audiences, forward-thinking agility and the internal integration of processes between the Retail and HR departments of the company.

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Hr as a key driver to the company's success

Jana Vagelpohl, Head of Recruiting & Employer Branding, explains: “At eyes + more, we consider an excellent and energized workforce crucial to our commercial success. Given the requirement for a registered master optician in each store, recruitment becomes vital for the company. Our aim is to attract and retain talented employees by providing attractive, rewarding career opportunities. Consequently, our HR department functions not only as a business partner but also as a key driver of the company’s success.”

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eyes + more takes pride in being recognized as an inspiring example of HR strategy on a significant platform such as the HR Excellence Awards. This acknowledgment motivates the company to continue delivering value with a forward-looking perspective for colleagues and customers.

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About Nexeye

nexeye is an international optical retail group focused on providing accessible, high-quality eye and hearing care at affordable prices. With a strong portfolio of brands, nexeye serves millions of customers across Europe. The group combines scale and entrepreneurship with craftsmanship, innovation and a strong customer focus.

nexeye has a clear growth strategy and is strongly focused on international expansion in the coming years. Through autonomous growth and the continued rollout of its retail concepts, the group aims to grow to 1,000 stores across Europe.

The brands of nexeye

Hans Anders was founded in 1982 and is the volume market leader in the Netherlands. The brand is known for its strong value-for-money proposition in eyewear, contact lenses and hearing solutions, and operates 394 stores in the Netherlands and Belgium.

The international expansion of nexeye is primarily driven by eyes + more. This retail concept differentiates itself through a strong, fashion-forward assortment, transparent fixed pricing and an accessible in-store experience. eyes + more makes eye care simple, stylish and affordable, appealing to a broad and international customer base. The chain currently operates more than 300 stores across Germany, the Netherlands, Belgium and Austria and continues to grow rapidly.

In Sweden, nexeye is also active with the optical retail chain Direkt Optik, which operates 33 stores.

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