eyes + more adds top fashion designer brands to its offering

Now available in all eyes + more stores

<Hamburg/ Gorinchem, 11 September 2023> International optical retail chain eyes + more, part of nexeye, broadens its assortment of fashionable eyewear with the latest collections from top fashion brands such as Tommy Hilfiger, Calvin Klein Jeans, Hugo Boss, Levi's, Guess, GANT, Max & Co and Vogue.

As of today, all of the nearly 300 eyes + more stores are offering ‘THE BRANDS collection’ next to eyes + more’s own frames. The offering is completed with sunglasses by Gant, Hugo Boss, Guess, Tommy Hilfiger and Vogue. Despite the addition of these luxury brands’ eyewear to the existing assortment, no concessions have been made to the long-standing promise of eyes + more: fixed, transparent prices for frames and lenses, without hidden costs and without compromises.

e+m Amberg_3_v0.4.jpg
  • jpg

Partnerships

The expanded product offering was driven by the growing consumer demand for stylish branded eyewear.

At eyes + more, we think it’s important to respond to the wishes of our customers. Being part of a large, international group of optician chains, we are able to enter into partnerships with several of the world’s top designer brands. This makes it possible to combine eyes + more’s unique fixed-price formula with the latest collection of well-known and appreciated fashion brands. By adding ‘THE BRANDS’ collection, we demonstrate once again that eyes + more is the value-for-money optical house address for all our loyal customers and for everyone who was not familiar with eyes + more until now. Frank Holtman, Commercial Director
Frank Holtman.jpeg
  • jpeg

Frank Holtman, Commercial Director eyes + more

Perfect addition

THE BRANDS collection forms a perfect addition to the own collection of eyes + more, which includes a large collection of inhouse designed fashion frames and special collections such as Jana Ina Zarrella, Sansibar and nexeye group’s own outdoor sports glasses brand DRIIVE, developed in collaboration with WT cycling Team dsm-firmenich.

E&M_byniclas-126.jpg
  • jpg

The newly added THE BRANDS collection at eyes + more consists of 196 optical frames and 61 sunglasses (and every optical frame can be sunglasses). The entire collection can be found here: Optiker eyes + more: Ihre Brillen zum attraktiven Komplettpreis (eyesandmore.de)

With the new THE BRANDS collection we are adding additional cool styles to our portfolio that promise us further unique looks through which we can represent our individuality even more.   Prasanna Jeganathan, Store Manager Duisburg-Forum  

Vogue 5222 1.jpg
  • jpg
Vogue 2871 1.jpg
  • jpg
Tommy Hilfiger 1964 1.jpg
  • jpg
Tommy Hilfiger 1723 1.jpg
  • jpg
MAX&Co. 5045 1.jpg
  • jpg
Levi's 5008 1.jpg
  • jpg
Hugo 1223 1.jpg
  • jpg
Guess 5211 1.jpg
  • jpg
Guess 2903 1.jpg
  • jpg
GANT 3200 1.jpg
  • jpg
e+m Amberg_2_v0.2.jpg
  • jpg
E&M_byniclas-274.jpg
  • jpg
THEBRANDS_WEB_SLIDER-6-max&co.png
  • png
THEBRANDS_WEB_SLIDER-calvinklein1.jpg
  • jpg
THEBRANDS_WEB_SLIDER-hugoboss.jpg
  • jpg
THEBRANDS_WEB_SLIDER-LEVIS2.jpg
  • jpg
THEBRANDS_WEB_SLIDER-TOMMY.jpg
  • jpg
THEBRANDS_WEB_SLIDER-vouge.jpg
  • jpg
THEBRANDS_WEB_SLIDER-6-gant1.png
  • png
THEBRANDS_WEB_SLIDER-5.jpg
  • jpg

About Nexeye

Nexeye
Nexeye is a platform of retail companies that currently consists of three value-for-money options brands operating in five European countries.

Hans Anders was founded 40 years ago and is active in the Netherlands and Belgium with 407 shops offering eye and hearing care. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

eyes + more operates with 282 branches in Germany, Austria, the Netherlands, Sweden and Belgium, focuses on affordable, fashionable eye care and is the fastest-growing optical chain in Europe.

Direkt Optik has 36 stores across the Sweden, is known for its unique3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores..

In total, nexeye and labels employ more than 4,000 people (headcount). British investor 3i owns nexeye.

Read more on nexeye - Value in view of the future

Contact details

Receive Nexeye news on your RSS reader.

Or subscribe through Atom URL manually