<Hamburg/ Gorinchem, 11 September 2023> International optical retail chain eyes + more, part of nexeye, broadens its assortment of fashionable eyewear with the latest collections from top fashion brands such as Tommy Hilfiger, Calvin Klein Jeans, Hugo Boss, Levi's, Guess, GANT, Max & Co and Vogue.
As of today, all of the nearly 300 eyes + more stores are offering ‘THE BRANDS collection’ next to eyes + more’s own frames. The offering is completed with sunglasses by Gant, Hugo Boss, Guess, Tommy Hilfiger and Vogue. Despite the addition of these luxury brands’ eyewear to the existing assortment, no concessions have been made to the long-standing promise of eyes + more: fixed, transparent prices for frames and lenses, without hidden costs and without compromises.
The expanded product offering was driven by the growing consumer demand for stylish branded eyewear.
At eyes + more, we think it’s important to respond to the wishes of our customers. Being part of a large, international group of optician chains, we are able to enter into partnerships with several of the world’s top designer brands. This makes it possible to combine eyes + more’s unique fixed-price formula with the latest collection of well-known and appreciated fashion brands. By adding ‘THE BRANDS’ collection, we demonstrate once again that eyes + more is the value-for-money optical house address for all our loyal customers and for everyone who was not familiar with eyes + more until now.Frank Holtman, Commercial Director
THE BRANDS collection forms a perfect addition to the own collection of eyes + more, which includes a large collection of inhouse designed fashion frames and special collections such as Jana Ina Zarrella, Sansibar and nexeye group’s own outdoor sports glasses brand DRIIVE, developed in collaboration with WT cycling Team dsm-firmenich.
The newly added THE BRANDS collection at eyes + more consists of 196 optical frames and 61 sunglasses (and every optical frame can be sunglasses). The entire collection can be found here: Optiker eyes + more: Ihre Brillen zum attraktiven Komplettpreis (eyesandmore.de)
With the new THE BRANDS collection we are adding additional cool styles to our portfolio that promise us further unique looks through which we can represent our individuality even more.Prasanna Jeganathan, Store Manager Duisburg-Forum