Gorinchem, Brussels, 7 December 2021 - The twenty Belgian stores of the optical retail chain eyes + more will be owned by the Dutch E & M Holding, part of the Hans Anders Retail Group which also includes Hans Anders (Netherlands and Belgium) and Direkt Optik (Sweden). The acquisition offers plenty of opportunities for the eyes + more formula to develop further in Belgium.
Eyes + more, which is also active in the Netherlands, Germany and Austria, was acquired by the Hans Anders Retail Group in 2018. The Belgian branches thereby remained in the hands of Eyes!, an independently operating franchise organisation owned by five private shareholders. Through the acquisition, the eyes + more holding now fully owns the entire eyes + more organisation in Belgium and the Netherlands.
As a result of the takeover, little will change for the shops, employees and customers in Belgium. The more than 50 Belgian eyes + more employees will keep their jobs. However, following the acquisition, considerable synergy advantages can be achieved in the field of innovations in marketing, digitalization, IT infrastructure, buying and expertise in optics. Within eyes + more itself, but also in relation to the other optical chains of the Hans Anders Retail Group.
eyes + more is a healthy and successful chain in Belgium. Now that we have obtained ownership, the Belgian business will be able to benefit more from all the advantages our group offers.Ulli Eickman, CEO eyes + more
Ulli Eickman, CEO of eyes + more is excited about the acquisition: "Eyes + more is a healthy and successful chain in Belgium. Now that we have obtained ownership, a full integration with the rest of the organisation can take place. As a result, the Belgian business will be able to benefit more from all the advantages our group offers. This will allow us to manage the commercial and financial results even better and to grow our market share even faster in Belgium".
Bart van den Nieuwenhof, CEO of the Hans Anders Retail Group: "The acquisition of eyes + more Belgium is an important next step in the group’s European growth strategy, as it will further increase the quality of the optical retail chains gathered under the roof of the Hans Anders Retail Group.
About Nexeye
Nexeye
Headquartered in Gorinchem, the Netherlands, nexeye is a leading European provider of value-for-money eye care operating under the Hans Anders, eyes+more and Direkt Optik labels. The Group, its labels and employees, together provide affordable, high-quality eyecare and hearing care to customers across 719 stores in the Netherlands, Belgium, Germany, Austria and Sweden. Nexeye is on a mission to make good eye- and hearingcare affordable and easily accessible for everyone.
eyes + more operates with 283 stores in Germany, Austria, the Netherlands, Sweden and Belgium, focusing on affordable, fashionable eye wear and is one of the fastest-growing optical chains in Europe. Hans Anders, founded in 1982, is a leading value-for-money chain in the Netherlands and Belgium with 402 stores offering eye and hearing care. Direkt Optik has 34 optical stores across Sweden, is known for its 3 for 1 offer and highly appreciated for the expertise of the qualified opticians in its stores. In total, nexeye and labels employ more than 3,500 people (headcount).
Read more on nexeye - Value in view of the future
Contact details
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- Rian van Koulil
- Director Brands & Corporate Communications
- rian.van.koulil@nexeye.com
- +31 6 126 838 24
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- Dagmar Steins
- Advisor Corporate Communications
- dagmar.steins@nexeye.com
- +31 6 51 59 28 68
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