Hans Anders surprises with its eye-catching and fashionable private label collection at fixed low price

Gorinchem, 7 June 2021 – Hans Anders today introduced a new and distinctive private label collection called Solid Statements. This limited edition collection will be available in all shops in the Netherlands and Belgium. With its trendy and chunky spectacles, the optical chain challenges everyone to make a personal fashion statement. For Hans Anders, Solid Statements means an attractive and fashionable addition to its own glasses' brand. But more importantly: even trendy glasses remain extremely affordable at Hans Anders.

The new private label collection includes 8 acetate (plastic) frames. From transparent to colourful and stylish black. All of them distinctive and top quality. For everyone who likes to be ahead of the trend and dares to show off.

Esther Budding, Category Manager at Hans Anders: 'After a few years of focusing on minimalist, understated metal frames, we are seeing – as is often the case in fashion – a clear counter reaction: very pronounced frames in acetate (plastic). Fans of trends like these don't expect to find these kinds of frames at Hans Anders. With this top collection, we also want to convince these spectacles wearers that Hans Anders has everything for a perfect look.'

With the new collection, Hans Anders also makes a statement by offering a very affordable fashion collection. Each frame costs only 49 euros. 'We believe that price should never be an obstacle to being able to see well and following the latest glasses trends,' says Rian van Koulil, Brand Director at Hans Anders. 'Which is why our challenge was not only to completely surprise with these fashion frames, but also to ensure that these frames are affordable for everyone.'

Hans Anders surprises not only with the collection, but also with the digital campaign that was launched in the Netherlands and Belgium. The idea behind the campaign is that in a world where everyone is different, it is important to show who you are and what you stand for. We see spectacles wearers who all express their colourful character with their looks. The models, all professional dancers, are portrayed in dynamic moving images as they playfully put themselves on a pedestal. Not only as individuals, but also as a creative collective. Outspoken, present, and quirky: they make a strong statement about who they are, how they look and, of course, the glasses they wear. The fixed low price is an integral part of the narrative that Hans Anders conveys in this campaign.