eyes + more

Established in 2005 in the Netherlands eyes + more is based in Hamburg since 2006. The eyewear chain has 283 stores in Germany, Austria, the Netherlands, Belgium and Sweden where customers can immerse themselves in the world of eyes + more. The brand relies on a transparent concept: all-inclusive glasses at a fixed price. eyes + more turns glasses into a fashion statement. All frames are designed and produced in-house, with monthly fashion collections and fashion collaborations. As the fastest growing company in the optical industry, eyes + more successfully focuses on fashion, great design, high quality and of course excellent service. With the claim ‘Believe your eyes’ and the fresh corporate design, eyes + more celebrates eyeglasses and makes them a statement of individuality.

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News releases

- October 3, 2025
- eyes + more
eyes + more appoints Luzia Ludwig as Head of Expansion Austria

New Head of Expansion Austria at eyes + more: Luzia Ludwig leads the ambitious expansion of stores in Austria with a focus on strong growth.
- September 5, 2025
- eyes + more
Optical chain eyes + more to quadruple number of stores in Austria

The reopening of the newly redesigned store at Westfield Donau Zentrum in Vienna on September 10 marks the beginning of eyes + more’s growth strategy. In the coming years, the number of stores in A...
- August 25, 2025
- eyes + more
Eyes + more strengthens Swedish growth ambitions with appointment of Head of Expansion

eyes + more appoints Nina Wyholt Gradin as Head of Expansion Sweden and strengthens its presence in the Swedish market through new stores and a growing retail network.
- August 22, 2025
- eyes + more
eyes + more opens new store in Gera

Now in Gera: eyes + more offers stylish, high-quality glasses at transparent prices, free eye tests, and top brands like Ray-Ban and Armani Exchange.
- August 14, 2025
- eyes + more
eyes + more opens new eyewear store in Weimar

Visit the new eyes + more store in Weimar for high-quality fashion eyewear, fixed prices, and exclusive offers. Book your eye test easily online.
- August 7, 2025
- eyes + more
eyes + more opens new eyewear store in Ravensburg

Discover eyes + more’s new Ravensburg store: all-inclusive designer glasses, exclusive opening offers, free eye tests, and brands like Ray-Ban and Armani Exchange.