eyes + more

Established in 2005 in the Netherlands eyes + more is based in Hamburg since 2006. The eyewear chain has 283 stores in Germany, Austria, the Netherlands, Belgium and Sweden where customers can immerse themselves in the world of eyes + more. The brand relies on a transparent concept: all-inclusive glasses at a fixed price. eyes + more turns glasses into a fashion statement. All frames are designed and produced in-house, with monthly fashion collections and fashion collaborations. As the fastest growing company in the optical industry, eyes + more successfully focuses on fashion, great design, high quality and of course excellent service. With the claim ‘Believe your eyes’ and the fresh corporate design, eyes + more celebrates eyeglasses and makes them a statement of individuality.

Subscribe to updates

News releases

- May 30, 2025
- eyes + more
eyes + more opens new store in Jena

eyes + more eröffnet am 5. Juni 2025 einen neuen Store in Jena: Fashion-Brillen, Festpreise, große Marken, kostenlose Sehtests & exklusive Eröffnungsangebote!
- April 7, 2025
- eyes + more
eyes + more launches German prime-time campaign

eyes + more launches a large-scale German TV campaign to promote its fixed-price models, with the slogan "Buy 3, Pay for 2."
- February 17, 2025
- eyes + more
eyes + more announces ambitious expansion in Germany: 150 new stores in four years

Eyes + more is expanding its store network with 150 new locations in Germany, reinforcing its position as a fast-growingl retailer with stylish, high-quality eyewear at transparent, all-inclusive p...
- April 25, 2024
- Direkt Optik
nexeye to be Acquired by KKR from 3i, Accelerating its Strategic Growth Ambitions

nexeye today announced that a definitive agreement has been signed whereby investment funds and accounts managed by KKR agreed to acquire the Company from investment firm 3i Group plc.
- March 14, 2024
- eyes + more
Jana Ina and Giovanni Zarrella are launching their first joint eyewear collection with eyes + more

Jana Ina and Giovanni Zarrella's new eyewear collection, available from April 9th, captures their unique style and features designs inspired by their Brazilian and Italian roots.
- November 30, 2023
- eyes + more
eyes + more wins prestigious HR Excellence Award

eyes + more wins HR Excellence award for innovative recruiting ecosystem. Award spotlights successful recruitment strategy, emphasizing targeted actions & forward-thinking agility.