eyes + more

Established in 2005 in the Netherlands eyes + more is based in Hamburg since 2006. The eyewear chain has 283 stores in Germany, Austria, the Netherlands, Belgium and Sweden where customers can immerse themselves in the world of eyes + more. The brand relies on a transparent concept: all-inclusive glasses at a fixed price. eyes + more turns glasses into a fashion statement. All frames are designed and produced in-house, with monthly fashion collections and fashion collaborations. As the fastest growing company in the optical industry, eyes + more successfully focuses on fashion, great design, high quality and of course excellent service. With the claim ‘Believe your eyes’ and the fresh corporate design, eyes + more celebrates eyeglasses and makes them a statement of individuality.

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News releases

- July 21, 2025
- eyes + more
eyes + more opens new eyewear store in Reutlingen

eyes + more expands to Reutlingen: Fashionable glasses, transparent prices, top brands & attractive bundle deals. Visit the store opening!
- July 10, 2025
- eyes + more
eyes + more opens new store in Bad Oeynhausen

eyes + more, the fastest-growing optical retail chain in Germany, announces the opening of a new store in Werre-Park Bad Oeynhausen. The store will officially open on Thursday, July 10.
- July 3, 2025
- eyes + more
eyes + more opens new eyewear store in Tübingen

Right in the heart of Tübingen's old town, eyes + more, Germany’s fastest-growing optical retail chain, will open a new store at Kirchgasse 2 on July 3. The grand opening will be celebrated with sp...
- July 1, 2025
- eyes + more
Björn Wecker new Managing Director Retail at eyes + more for Germany and Austria

Eyes + more strengthens its leadership: Björn Wecker starts at the company to drive expansion as new Managing Director Retail for Germany and Austria starting July 2025.
- May 30, 2025
- eyes + more
eyes + more opens new store in Jena

eyes + more is opening a new store in Jena on June 5, 2025: fashion eyewear, fixed prices, major brands, free eye tests & exclusive opening offers!
- April 7, 2025
- eyes + more
eyes + more launches German prime-time campaign

eyes + more launches a large-scale German TV campaign to promote its fixed-price models, with the slogan "Buy 3, Pay for 2."