eyes + more

Established in 2005 in the Netherlands eyes + more is based in Hamburg since 2006. The eyewear chain has 283 stores in Germany, Austria, the Netherlands, Belgium and Sweden where customers can immerse themselves in the world of eyes + more. The brand relies on a transparent concept: all-inclusive glasses at a fixed price. eyes + more turns glasses into a fashion statement. All frames are designed and produced in-house, with monthly fashion collections and fashion collaborations. As the fastest growing company in the optical industry, eyes + more successfully focuses on fashion, great design, high quality and of course excellent service. With the claim ‘Believe your eyes’ and the fresh corporate design, eyes + more celebrates eyeglasses and makes them a statement of individuality.

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News releases

- November 13, 2025
- eyes + more
eyes + more opens new eyewear store in Eberswalde

eyes + more opens in Eberswalde: Trendy glasses, transparent fixed prices, well-known brands, and free eye tests.
- November 13, 2025
- eyes + more
eyes + more opens new eyewear store in Wiener Neustadt

New eyes + more store in Wiener Neustadt: fashion eyewear, fixed prices, brands like Ray-Ban & Armani Exchange, free eye test, and great opening offers!
- October 13, 2025
- eyes + more
Hans Anders and eyes + more join the Belgian Diversity Charter

Nexeye heeft zich aangesloten bij het Belgian Diversity Charter en bevestigt daarmee haar blijvende inzet voor diversiteit, gelijkheid en inclusie binnen optiekketens Hans Anders en eyes + more in ...
- October 3, 2025
- eyes + more
eyes + more appoints Luzia Ludwig as Head of Expansion Austria

New Head of Expansion Austria at eyes + more: Luzia Ludwig leads the ambitious expansion of stores in Austria with a focus on strong growth.
- September 5, 2025
- eyes + more
Optical chain eyes + more to quadruple number of stores in Austria

The reopening of the newly redesigned store at Westfield Donau Zentrum in Vienna on September 10 marks the beginning of eyes + more’s growth strategy. In the coming years, the number of stores in A...
- August 25, 2025
- eyes + more
Eyes + more strengthens Swedish growth ambitions with appointment of Head of Expansion

eyes + more appoints Nina Wyholt Gradin as Head of Expansion Sweden and strengthens its presence in the Swedish market through new stores and a growing retail network.