eyes + more

Established in 2005 in the Netherlands eyes + more is based in Hamburg since 2006. The eyewear chain has 283 stores in Germany, Austria, the Netherlands, Belgium and Sweden where customers can immerse themselves in the world of eyes + more. The brand relies on a transparent concept: all-inclusive glasses at a fixed price. eyes + more turns glasses into a fashion statement. All frames are designed and produced in-house, with monthly fashion collections and fashion collaborations. As the fastest growing company in the optical industry, eyes + more successfully focuses on fashion, great design, high quality and of course excellent service. With the claim ‘Believe your eyes’ and the fresh corporate design, eyes + more celebrates eyeglasses and makes them a statement of individuality.

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News releases

- June 17, 2026
- eyes + more
Sylvie Meis debuts first eyewear collection at new eyes + more metropolitan store in Cologne

TV personality and style icon Sylvie Meis has launched her first eyewear collection for eyes + more at the opening of the brand’s new store in Cologne.
- June 15, 2026
- Direkt Optik
nexeye publishes Sustainability Ambition Report 2025

nexeye has published its Sustainability Ambition Report 2025, outlining progress across environmental, social and governance (ESG) priorities.
- May 29, 2026
- Expansie
Nexeye accelerates European growth and opens 750th store

Nexeye continues to grow strongly in Europe and opens its 750th store in Gothenburg, Sweden. With this milestone, the optical group underscores its robust international expansion. Nexeye aims to gr...
- April 20, 2026
- eyes + more
eyes + more sets new standard by offering thinner lenses at no extra cost

eyes + more breaks with industry norms: 1.6 index lenses now standard at no extra cost in the all-inclusive offer. Thinner. Lighter. More aesthetic. Standard lenses that are anything but standard.
- February 2, 2026
- eyes + more
Way more you; eyes + more unveils new branding and campaign with Sylvie Meis

eyes + more, one of Europe’s fastest-growing eyewear retailers, today unveils its new brand positioning and international campaign starring fashion icon and television personality Siylvie Meis, wit...
- December 11, 2025
- eyes + more
eyes + more opens its 300th eyewear store in LentiaCity

eyes + more continues to grow across Europe and celebrates a milestone with its 300th store in Linz, Austria. Stylish eyewear, transparent pricing, and a free eye test.